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Good Tuesday morning to you!

A half-cup of oats. One cup of water. Two minutes in the microwave. Those are the measurements I make each morning when cooking my oatmeal. I could probably wing it, but I don’t. Why? Because I want it right. That’s the same reason we measure so many things in life.

In our business, I measure seemingly everything. Sales made per day. Magazines read. Ads created. Stories written. Photos taken. Pages produced. Invoices sent out. Emails opened. Accounts past due. The list goes on. We have to know where we are at if we want to get better. And we want to get better… every day.

One of my prior bosses and mentors, Gary Gerlach, enrolled me in a course in 1993 called Continuous Quality Improvement. It centered around W. Edwards Deming’s total quality management philosophy and taught me how to implement statistical process controls. I learned a great deal in this course, and it continues to guide me.

Setting goals is the easy part. Collecting data and creating realistic improvement plans are tougher. Tracking the results and holding everyone accountable are where it really gets tricky, even if “everyone” is just you.

Creating an exercise plan. Earning a degree. Getting to work on time. Measuring is key in anything you want to accomplish. Know where you are at. Know where you want to be. Have a realistic and definable plan to get there. Measure, measure, measure. And when it comes time to make those really important decisions, remember what my construction boss often told me: measure twice and cut once.

Have a wonderful Wednesday, and thanks for reading.

Shane Goodman
President and Publisher
Big Green Umbrella Media
515-953-4822, ext. 305

The Scene

WOI TV 5 was not able to come to terms over the contract of Elias Johnson, whose final day on the air was last week. He was the co-anchor of “Good Morning Iowa” for the past six years, while also covering in-depth investigative and features stories. Johnson took a hands-on approach to his work, often producing, shooting and editing the pieces he covered. He won four Emmys (more than any other WOI personality during his time), and his partnership with Sabrina Ahmad seemed like the stuff TV dreams are made of. Reading between the lines, it appears that station management offered him a new contract for less money, or at least less than he thought he deserved. WOI TV 5 is owned by Tegna, a publicly traded broadcast, digital media and marketing services company headquartered in Virginia. The company was created in 2015 when Gannett split into two publicly traded companies. Tegna owns or operates dozens of television stations in more than 50 markets. - Jim Duncan

Featured Home For Sale

3718 4th Street
Des Moines, IA 50313

ou will love this charming Craftsman home with tons of updates that still retains all the original charm! This home features more than 2,300 square feet of living space, with 3 bedrooms above ground plus 2 non-conforming bedrooms in the basement. Enjoy the two totally updated and tiled bathrooms, a well appointed kitchen, fenced back yard and gorgeous original finishes. 


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Your Clear Mortgage forecast from Jason Parkin

Our warming trend continues with a high in the upper-70s in the metro today. We’ll hit the upper-80s by this weekend. A rain chance reenters the forecast next Monday. Enjoy!

For help with preapprovals or refinancing, get in touch with Jason at


Here are today's mobile radar locations for the Des Moines Police Department. Please drive safely!

700 MLK Parkway
2800 High Street
2100 Grand Avenue

BONDURANT: June 1, NE 62nd Avenue will be closed (last approx. 3 to 4 weeks).

WAUKEE: Ashworth Drive, just east and west of Warrior Lane, will close beginning Thursday, June 3 at 9 a.m., weather permitting. This will essentially shut down the five-way intersection located at Warrior Lane and Ashworth Drive for the remainder of the summer, to allow construction crews to build the new roundabout intersection.

A.M. Headlines

FROM KCCI: JBS cyberattack halts some production at Iowa plants

DES MOINES, Iowa — A cyberattack on the world's largest meat processor canceled shifts at some of its Iowa plants. JBS USA, which owns processing plants in Marshalltown and Ottumwa confirmed Monday that its IT systems were impacted by a cyberattack. ... READ MORE FROM KCCI

FROM WHO-TV 13: Police: Death in Clive believed to be accidental

CLIVE, Iowa — Clive police are investigating what appears to be an accidental death. Clive police officers found a man dead after conducting a welfare check at a residence in the 9100 block of Franklin Avenue on Tuesday.  READ MORE FROM WHO-TV

FROM WOI-DT Local 5: Capital City Pride's '30 Days of Pride' celebration kicks off

DES MOINES, Iowa — Pride Month is finally here, and Capital City Pride is ready to celebrate the month as safely as possible. The LGBTQ organization is switching from its normal three-day festival to a month-long celebration to keep folks safe as the COVID-19 pandemic dwindles. ... READ MORE FROM WOI-DT Local 5

The Score
NBA Playoffs, yesteray's games: Suns 115 Lakers 85, Nuggets 147 Trail Blazers 140 (OT), Nets 123 Celtics 109
Iowa Cubs: The Iowa Cubs (9-14) lost their ninth straight game by giving up a walk-off home run in the ninth inning to fall 5-3 to the Omaha Storm Chasers (17-7), Tuesday at Werner Park.  READ MORE...
MLB: Indians 6 White Sox 5, Orioles 7 Twins 4, Cubs 4 Padres 3, Royals 10 Pirates 5, Cardinals 3 Dodgers 2  READ MORE...
CITYVIEW's Best Of Des Moines 2021

Nearly 14,000 votes were cast in the 2021 CITYVIEW Best Of Des Moines readers' poll.

Best Local Preschool
1. Generation Next
2. Grace Preschool
3. Lil Scholars Too


Read more

Armstrong passionate about serving community

By Lindsey Giardino

Since she started retirement, Wanda Armstrong has dedicated her time to volunteering.

Immediately after she retired, she went to the Grimes Public Library to see what volunteer opportunities they had. She committed her time to a variety of activities there and also served on its Board of Trustees for nine years.
Today, Armstrong focuses on volunteering through Grimes Volunteer Support Services (GVSS), an organization that provides transportation and other services without charge to those in need. She drives clients to appointments and wherever else they need to go, works in the office one day a week as a scheduler, puts together the newsletter and maintains the website. She also started a GVSS Facebook page and serves as vice president on the Board of Directors.


Read more
Things To Do

Wednesday, June 2
At: Science Center of Iowa. 401 W. Martin Luther King Jr. Parkway, Des Moines
Info: Summer hours begin at SCI. For more information, visit www.sciowa.org.


"These enchanting woods are part of Oakwood Cemetery in Boone County. Located west of Boone off Highway 30, turn on the Moingona Road and don’t blink or you’ll miss the entrance to this 1800s cemetery. Memorial head stones dot the main cemetery landscape and then spill down this hillside and trail into the forest." — Photo by Debby Randolph

Want to see your photo included in the Daily Umbrella? Send your Snapshots to tammy@iowalivingmagazines.com, and maybe it will be chosen!

Digital Editions
Grimes/Dallas Center Living weekly newsletter is published each week in print and online. Printed versions can be found at dozens of community locations, and the digital edition can be subscribed to via email. Learn more at www.iowalivingweekly.com. Check out this week's issue, which features a redesign that is more digitally reader friendly appealing. Download the latest Grimes/Dallas Center Living Weekly here...
Birthdays and Notables!

Happy Birthday to these celebrities: Morena Baccarin, Wentworth Miller, Justin Long, Dominic Cooper, Amber Marshall, Zachary Quinto, Wayne Brady, Dana Carvey, Lex Luger, Kyle Petty

SUBMIT: Want to wish someone a Happy Birthday or a Congratulations on their big day? Email tammy@iowalivingmagazines.com

Poll of the Week

Which is not really a sport?

Auto racing





Would you buy a used mattress?
Yes - 6%

No - 88%

Unsure - 6%

Morning Chuckle
Did you hear the one about the scientist who was reading a book about Helium?
HE COULDN'T PUT IT DOWN! or better yet, as Lu Anne Gafford suggests, IT WAS UPLIFTING!

What do they sell at the Karma Cafe?
Have a guess? Email tammy@iowalivingmagazines.com Answer in the next Daily Umbrella.

P.S. As a free newsletter, we rely on readers like you to grow our subscriber list. If you have a friend or coworker who you think would enjoy waking up to The Daily Umbrella each weekday morning, please share our newsletter sign up page with them! Visit www.thedailyumbrella.com and click on the SUBSCRIBE link on the upper right-hand side!


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Big Green Umbrella Media, Inc.
8101 Birchwood Court, Suite D
Johnston, Iowa 50131