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Good Wednesday morning to you!

The United States Postal Service implemented a rate increase for letter mail, postcards and flats that went into effect on Aug. 29. The organization also announced a proposed temporary rate adjustment for the 2021 holiday season that would go into effect Oct. 3.

After reaching a peak of about 213 billion units in 2006, the postal service has experienced a decline in mail volume every year since. By 2020, the number dropped to 129.2 billion units, according to statista.com. So why would any organization that is experiencing a steep decline in the purchase of its product or service raise its rates? Wouldn’t that simply speed up the decline? The short answer is… yes. The longer answer is… because they can. Here’s why.

The Postal Regulatory Commission recently completed a review of rules that determine how much the USPS can raise rates in a year, and the regulator determined that the postal service should have the ability to raise prices above the rate of inflation. So rather than waiting until the traditional October announcement and January implementation date, the USPS decided to move up the rate change. Hmmm. So if there is less desire for your product or service, charge more. Does anyone else see a problem with this logic?

Let’s be honest. How many people even know what the cost of a postage stamp is today? Well, it is 58 cents, an increase of 3 cents or 5.45 percent. Many of the remaining folks who buy stamps today are using the “Forever” version that doesn’t have a price printed on it. As such, we simply forget the cost. That’s an ingenious move, actually.

To be fair, the USPS has its share of troubles, and there isn’t an easy fix. My friend Kirk Denison, who worked for the post office for years and is an avid reader of this newsletter, often says if hindsight were 20/20, the USPS could have had an incredible solution to its revenue woes. What if the post office owned email delivery like they do postal delivery, he pondered? What if every person had a government-issued email address, and the USPS could charge a fee for each sent email, much like a letter?

Imagine the revenue possibilities. Imagine how much less junk email we would receive. Imagine the bureaucracy. OK, don’t imagine the last one.

I know, this idea is easier said than done, and it would destroy email newsletters like this one, but it’s still fun to wonder… what if?

Meanwhile, I hope you enjoy this free newsletter. Signed, sealed and delivered.

Have a wonderful Wednesday, and thanks for reading.

Shane Goodman
President and Publisher
Big Green Umbrella Media
515-953-4822, ext. 305


Your Clear Mortgage forecast from Jason Parkin

A gorgeous couple of days lie ahead with highs today and Thursday in the low 80’s. Rain chances return late Thursday night into early Saturday. Otherwise the holiday weekend looks dry and warm!

For help with preapprovals or refinancing, get in touch with Jason at parkin.mortgage

Things To Do

Comedy DSM Presents Open Mic Night
Mistress Brewing Company
1802 N. Ankeny Blvd, Suite 110, Ankeny
7:00 pm sign-up.
7:30pm showtime
Do you want to do stand up or improv? You are in luck! All comics that sign up get up to 10 minutess. Improv groups will get 15 minutes!
We take stand ups and improvisers of all experience levels so do not worry if you are a doing it for the first time or if you are a seasoned vet! It will be a fun time for all!

Featured Home For Sale
Attention realtors, post your listings here for $50. Contact pat@dmcityview.com for details.
903 S James Street
Grimes, IA 50111
So much potential in this home! The classic charm of a home built in the 20's brought to this location directly across from the Grimes Sports Complex in the 2000's and placed on a poured foundation with egress windows. Original hardwood floors throughout, nice spacious floor plan with formal dining, mudroom, & first floor laundry. This 3 bed, 2 full bath, with unfinished basement could be all yours.   ....
Find Out More!

Here are today's mobile radar locations for the Des Moines Police Department. Please drive safely!

4800 block Hickman
100 block 56th
5900 block University

A.M. Headlines

FROM KCCI: Families displaced following Ankeny apartment fire

ANKENY, Iowa — Several residents are without a home Tuesday following an apartment fire in Ankeny. Crews were called to Walnut Ridge Apartments, located at 217 Northeast 12th Street Place, at 2:47 p.m. ...READ MORE FROM KCCI

FROM WHO-TV 13: Police identify victim of Monday night fatal shooting in Des Moines

DES MOINES, IOWA — Des Moines Police have identified the man killed in a shooting on Monday evening that left two others wounded as well. It happened around 8:00pm in the 1400 block of E. 17th Street. Police were called on a report of a shooting. When they arrived on scene they found 40-year-old Frederick M. McCuller II dead from a gunshot wound. Two men, ages 27 and 32, were also shot.  READ MORE FROM WHO-TV

FROM WOI-DT Local 5: Police: Woman dropped off at MercyOne Des Moines with gunshot wound, driver arrested

DES MOINES, Iowa — An individual is in police custody after dropping a gunshot victim off at MercyOne Des Moines Tuesday night, according to the Des Moines Police Department. ..... READ MORE FROM WOI-DT Local 5

The Score
Iowa Cubs: The Iowa Cubs (42-61) lost their sixth straight game by allowing two runs in the eighth inning, falling by a score of 4-3 to the Indianapolis Indians (49-53), Tuesday at Victory Field.  ...READ MORE
MLB: Cubs 3 Twins 1, Indians 7 Royals 2, White Sox 4  Pirates 2, Cardinals v Reds postponed. ...READ MORE
CITYVIEW's Best Of Des Moines 2021

Nearly 14,000 votes were cast in the 2021 CITYVIEW Best Of Des Moines readers' poll.

Best Local DJ
1. Des Moines Wedding DJ
2. Brett Burns;
3. Ben Murphy


Read more

Meet Chelsi Norland: Helping students learn how to be healthy for life

By Ashley Rullestad

We all know that being active has a multitude of benefits. For kids age 6-17, the CDC recommends 60 minutes of physical activity daily. The benefits include better cardiorespiratory fitness, stronger bones and muscles, weight control, reduced symptoms of anxiety and depression, and reduced risk of developing health conditions such as heart disease, cancer, Type 2 diabetes, high blood pressure, osteoporosis and obesity. Despite that guidance, fewer than a quarter of kids in that age group actually meet the recommendation.

Chelsi Norland, who began her teaching career four years ago and spent the last year at DCG High School, teaches students lifetime fitness and team sports. Physical fitness has many benefits beyond a fit body according to the World Health Organization, including reduction of depression and anxiety as well as an enhancement of thinking, learning, and judgment skills. Up to 5 million deaths per year could be avoided if the global population were more active.


Read more


FedEx Ground Hiring for Warehouse Positions - 16.50/hour to start. TUITION ASSISTANCE PROGRAM - work toward your future by earning your degree while working for us! More information can be found at https://groundwarehousejobs.fedex.com

Graphic Designer
Big Green Umbrella Media
Johnston, IA 50131
$16.82 an hour - Full-time. Apply here.

Place your help wanted ad in the list below for FREE! Email to pat@dmcityview.com. And ask us about upgrading your FREE ad with a display ad in any of our publications.




LPN ...








Crews battle the blaze at Walnut Ridge Apartments, 217 N.E. 12th Street Place in Ankeny, yesterday. Four tower units attack the fire from above. Photo by J. Frank
Share your favorite snapshots! Email to tammy@iowalivingmagazines.com to be included in an upcoming Daily Umbrella!
Digital Editions
Grimes/Dallas Center Living weekly newsletters are published each week in print and online. Printed versions can be found at dozens of community locations, and the digital edition can be subscribed to via email. Keep up with the latest Grimes news. Learn more at www.iowalivingweekly.com. View a sample digital edition from this week here.
Featured Events
Birthdays and Notables!

Happy Birthday to these celebrities: Zendaya, Gloria Estefan, Barry Gibb, Phil McGraw, Padma Lakshmi, Lily Tomlin, Boyd Holbrook, Scott Speedman, Rocky Marciano,  Seiji Ozawa, Rachel Zoe, Billy Blanks, Clinton Portis

SUBMIT: Send your birthday greetings and congratulatory notes to:tammy@iowalivingmagazines.com

Poll of the Week

Would you wear a seat belt in your vehicle if the law didn’t require it?



Results of last week's poll:

How many postage stamps do you use per month?
1-5 - 60%
6-10 - 18%
11-15 - 9%
16 or more - 4%
None of the above - 9%

Morning Chuckle
GIVE HIM PLENTY OF SPACE. This one drew a number of different riddles: A MAD ASTRONAUT? A STINKY ASTRONAUT? 
What did the digital clock say to the grandfather clock?

Have a guess? Email tammy@iowalivingmagazines.com 


P.S. As a free newsletter, we rely on readers like you to grow our subscriber list. If you have a friend or coworker who you think would enjoy waking up to The Daily Umbrella each weekday morning, please share our newsletter sign up page with them! Visit www.thedailyumbrella.com and click on the SUBSCRIBE link on the upper right-hand side!


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