‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ 
Good Monday morning to you!

Is a college education worth today’s cost? Many students — and their parents — are asking that exact question.

According to a 2019 story on cnbc.com, during the 1978-1979 school year, it cost the modern equivalent of $17,680 per year to attend a private college and $8,250 per year to attend a public college. By the 2008-2009 school year, those costs had grown to $38,720 at private colleges and $16,460 at public colleges. In 2019, those costs were closer to $48,510 and $21,370. That means costs increased by roughly 25.3% at private colleges and about 29.8% at public colleges during that time. And the trend is continuing.

So why the drastic increases? Many claim it is due to cuts from higher education funding. For Iowa’s state universities, that means less money approved by the Board of Regents. Others say the increases fall in line with what the business world faces with increases in health care and retirement costs, as well as infrastructure and facility investments. Meanwhile, as pointed out in the cnbc.com story, some of our nation’s colleges and universities are not helping their cause with frivolous spending on items like climbing walls, hot tubs and lazy rivers. And let’s not forget the costs of the numerous sabbaticals.

Somewhere along the way, administrators learned that being the most expensive college could be a point of pride and a selling point — making them the “Cadillac” of colleges and universities. Interestingly, according to various reports, about 85% of college students receive some form of financial aid. So who is paying for the education of these students? Well, much of it comes from the obvious source — those of us who pay taxes. There is no such thing as a free lunch, and there is also no such thing as a free education. Someone, somewhere, is paying for it.

If the COVID-19 pandemic taught us one thing, it is that we need to rethink college education. Online learning showed its pros and cons. Most would agree that education is about more than textbooks and Zoom calls. Real learning happens when we get together with others and share ideas — and not only in the classroom. Meanwhile, do we need dozens of professors teaching the same subject at dozens of colleges and universities in the state of Iowa? Or could we provide savings to students — and to colleges and universities — and require that at least some general education courses be taken online from one professor?

As a college student, I strongly felt that more financial aid (grants) should be offered. I didn’t want to have to pay for my education. Today, I feel quite differently. If a college education was free, it would lose much of its meaning and its value, and I expect to pay for things that have value. I didn’t truly understand the costs of education at the time, but I did when I wrote a check to the Iowa Student Loan Liquidity Corporation each month. A college education has value. The question is, how much?

My father would often tell me that an education is one of the best investments a person can make, regardless of the cost. “It is one of the few things in life that once you have it, nobody can take it away from you,” he would say. Despite the drastic increases, I continue to feel that he was right. But like most anything in life that has a price tag attached to it, we need to hold everyone accountable to tighten the purse strings appropriately and make sure that the value exceeds the investment.

Have a magnificent Monday, and thanks for reading.

Shane Goodman
President and Publisher
Big Green Umbrella Media
515-953-4822, ext. 305


Your Clear Mortgage forecast from Jason Parkin

A warm and dry day is ahead before rain chances return Tuesday and Tuesday night. More rain chances will return later in the week as well as temperatures remain warm.

For help with preapprovals or refinancing, get in touch with Jason at parkin.mortgage

Things To Do

Monday-Saturday, Sept. 13-18
⇛BIG Book Sale
At: Central Library: 1000 Grand Ave., Des Moines
Info: Join in for the library’s biggest book sale ever. This book sale will take place in Central's meeting rooms with items from all branches. Items include: books, CDs, DVDs, shelving, tables and more. Stop in Monday - Saturday.


Featured Home For Sale
Attention realtors, post your listings here for $50. Contact pat@dmcityview.com for details.
555 Christie Lane
Pleasant Hill, IA 50327
1.3 Acres. On top of the hill at the end of a cul-de-sac. Surrounded with mature trees. Bike trail access just across the street. Walkout Basement, with in-slab heating. 4 car attached and 2 car detached, both are heated. Owner suite has dual shower with glass enclosure. All main floor is bamboo wood flooring (NO CARPETING). Kitchen has a professional appliance package. ...
Find Out More!

George Flagg Parkway from Park Avenue to SW 30th Street will be closed between 9:00 a.m. and 3:00 p.m. daily beginning on Monday, September 13, 2021, through Wednesday, September 29, 2021.

Center Street/Methodist Drive at 12th Street will be closed beginning at 9:00 a.m. on Monday, September 13, 2021, through 4:00 p.m. on Friday, September 24, 2021. One lane of traffic in each direction will be maintained north-south on 12th Street throughout the duration of the construction. Traffic Lanes on 12th Street from Keosauqua Way to Center Street will be reduced beginning at 9:00 a.m. on Monday, September 13, 2021, through 4:00 p.m. on Friday, September 24, 2021.

A.M. Headlines

FROM KCCI: Des Moines businessman, philanthropist John Ruan III dies at 78

DES MOINES, Iowa — The family of John Ruan III confirmed he died this weekend. Ruan was an iconic Des Moines businessman who influenced everything from downtown development to many philanthropic organizations. ...READ MORE FROM KCCI

FROM WHO-TV: Iowa enters AP top 5, Iowa State falls in rankings

Oregon and Iowa were the big movers in The Associated Press college football poll after road wins over top-10 opponents. .... Another impressive defensive performance by Iowa in the Cy-Hawk Trophy game pushed the Hawkeyes from No. 10 to No. 5.  READ MORE FROM WHO-TV

FROM WOI-DT Local 5: DMPD: Man killed after crashing into house

DES MOINES, Iowa — A 21-year-old Des Moines man is dead after crashing a vehicle into a house shortly after 1 a.m. Sunday, according to DMPD. Police said Jose Fernando Jimenez, Jr. was driving west on County Line Road when he lost control at the intersection of Southwest 9th Street. The vehicle hit a utility pole before crashing into a house, and Jimenez was ejected from the vehicle. A preliminary investigation found he was speeding...... READ MORE FROM WOI-DT Local 5

The Score
Iowa Cubs: The Iowa Cubs (46-68) recorded just two hits as they dropped the series finale 8-1 to the Toledo Mud Hens (67-47), Sunday at Principal Park.. ... READ MORE
MLB: Royals 5 Twins 3, White Sox 2 Red Sox 1, Cardinals 2 Reds 0, Giants 6 Cubs 5 ...READ MORE
CITYVIEW's Best Of Des Moines 2021

Nearly 14,000 votes were cast in the 2021 CITYVIEW Best Of Des Moines readers' poll.

Best Local TV Anchor
1. Erin Kiernan - WHO TV Channel 13
2. Steve Karlin - KCCI Channel 8
3. Rheya Spigner - KCCI Channel 8


Read more

Preemie kitten caregiver: Tiny kittens survive under Elizabeth Lyons’ care.

By Jackie Wilson

Photo by Paige Peterson

Raising a newborn baby consists of late-night feedings with little sleep. What about newborn animals? Sure, their mother takes care of them, but what if the mom abandons her helpless newborn? Who takes care of them then?

That’s where Elizabeth Lyons comes in. She is a premature foster kitten mom for the Animal Rescue League. So far, she’s fostered 36 premature kittens, all of which were abandoned by the mom cat, found dumped on the side of the road, or given up by humans to the ARL


Read more

Place your help wanted ad in the list below for FREE! Email to pat@dmcityview.com. And ask us about upgrading your FREE ad with a display ad in any of our publications.




LPN ...








Flags displayed at Gray's Lake for each of the lives lost in 9/11. — Photo by Jackie Wilson
Share your favorite snapshots! Email to tammy@iowalivingmagazines.com to be included in an upcoming Daily Umbrella!
Digital Editions
Join more than 100,000 central Iowans who read CITYVIEW each month in print and online. Pick up a copy at nearly 700 locations across central Iowa, or receive the digital edition delivered to your email in-box. View this month’s digital edition here.
Featured Events
Birthdays and Notables!

Happy Birthday to these celebrities: Tyler Perry, Roald Dahl, Jean Smart, Jacqueline Bisset, Fiona Apple, Dave Mustaine, Ben Savage, Judith Martin (aka Miss Manners), A. J. McCarron, Robbie Kay, Jeff Ross, Tavis Smiley

SUBMIT: Send your birthday greetings and congratulatory notes to:tammy@iowalivingmagazines.com

Poll of the Week

Have you ever had a manicure or pedicure?



Results of last week's poll:

If you could see one of these comedians perform today, which one would you pick?

George Carlin - 31%
Richard Pryor - 13%
Robin Williams - 48%
Redd Foxx - 3%
Joan Rivers - 5%

Morning Chuckle
What do you get if you cross a snake and a frog?
A JUMP ROPE, says Rex Post.
A LEAPING LIZARD, offers Gail Tomlinson. She also got Thursday's riddle but I missed giving her kudos!
When is a birthday cake like a golf ball?

Have a guess? Email tammy@iowalivingmagazines.com 


P.S. As a free newsletter, we rely on readers like you to grow our subscriber list. If you have a friend or coworker who you think would enjoy waking up to The Daily Umbrella each weekday morning, please share our newsletter sign up page with them! Visit www.thedailyumbrella.com and click on the SUBSCRIBE link on the upper right-hand side!


This email was sent to: email@somehost.com

Big Green Umbrella Media, Inc.
8101 Birchwood Court, Suite D
Johnston, Iowa 50131