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Good Tuesday morning to you!

Our free publications industry wrapped up a wonderful conference here in Des Moines this past weekend. We created a new alliance appropriately called Association of Community Publishers, a blend of two previous national organizations. Change is seldom easy, and this hasn’t been either. But thanks to the efforts of some truly incredible people, the result of our first conference was a success. I am glad it could happen here in Des Moines.

I realize most of you don’t give two hoots about our industry conference, but many of you can relate to not seeing people you care about for two years. I was able to reconnect with folks from across the United States and Canada, many whom I have known for a few decades and have become friends with. Times like these remind me that there are good, honest, hardworking people in this world everywhere whom we can relate to and learn from. I am also reminded how different we are from some folks, and how that is a good thing, too. A smart man once told me that we have to accept the fact that some people are simply “allergic” to other people and that we can’t do anything to fix that. He was right. Despite efforts, some personalities simply don’t mix with others.

Our industry conferences have been held in cities like Clearwater Beach, Las Vegas, Denver, Atlanta, Phoenix and San Diego, to name a few. I was concerned that attendees would not be too excited about coming to Des Moines. I was wrong. The ongoing joke was that Des Moines is “not that bad,” but I  heard many positive comments about how Des Moines was “cool,” “safe” and “clean,” and how the residents were “courteous,” “helpful” and “smart.” I was proud of my city and its people.

Those of you who are regular readers of this column know how much respect I have for Michael Gartner and Gary Gerlach, two industry leaders who proved to be incredible mentors for me. Gary delivered an inspirational message to our Rising Stars in the industry on Thursday afternoon, and Michael shared enlightening and entertaining stories with our members as our keynote speaker at the luncheon on Saturday.

On a final note, I was also reminded of the importance of training, and not just the formal stuff. We often learn as much over dinner or cocktails as we do in the training rooms. Where or how we learn doesn’t really matter, but we do need to commit to lifelong learning — and it was nice to be able to do that in Des Moines.

Have a terrific Tuesday, and thanks for reading.

Shane Goodman
President and Publisher
Big Green Umbrella Media
515-953-4822, ext. 305


Your Clear Mortgage forecast from Jason Parkin

We have a breezy and cooler day ahead today as the weather starts to feel more like Fall in Iowa. Cool and dry conditions will continue through the week with a warming trend ahead for the weekend. Enjoy!

For help with preapprovals or refinancing, get in touch with Jason at parkin.mortgage

Things To Do

Tuesday, Sept. 21, 8 p.m.
⇛Rufus Wainwright and José González
At: Hoyt Sherman Place, 1501 Woodland Ave., Des Moines
Info: Grammy Award nominated for Best Traditional Pop Vocal Album and Juno Award nominated for Adult Alternative Album of the Year, Unfollow The Rules finds Rufus Wainwright at the peak of his powers, entering artistic maturity with passion, honesty and a new-found fearlessness, while remaining as mischievous as ever. Recorded in the same legendary Los Angeles studios as his landmark debut, his ninth album is both a bookend to Act 1 of an extraordinary career and a distillation of 21 years of experience at pop’s most flamboyant coal face. Inspired by middle age, married life, fatherhood, friends, loss, London and Laurel Canyon, Unfollow The Rules captures Rufus at a crossroads. Ready to tackle new challenges, yet compelled to confront his past, he’s taking stock of two decades of running riot with rules, making sense of how he has matured as a musician and celebrating the contended family man he has become.

Featured Home For Sale
Attention realtors, post your listings here for $50. Contact pat@dmcityview.com for details.
2922 Terrace Drive
Des Moines, IA 50312
Welcome to this Mid-Century, w/stunning 3,600+ finished sqft. Large entry leads to the dining room surrounded by windows. Walls of windows are enjoyed in the eat-in kitchen w/all appliances included. Check out the gorgeous quartz counters. More windows are in the great room w/gas fireplace. Relax in the master suite w/updated bath to include walk in closet & steam shower. Loft upstairs is perfect for a bedroom, play room or office w/updated bath. Lower level holds huge laundry room w/door to side yard, family room w/sliders to patio, 2nd fireplace, 2 bedrooms (one w/slider to patio) & storage room. ....
Find Out More!

Here are today's mobile radar locations for the Des Moines Police Department. Please drive safely!

4000 block SE 8th
1700 block Park Ave
700 block Bell Ave

4th Street from Walnut Street to Court Avenue will be closed between 9:00 a.m. and 4:00 p.m. on Tuesday, September 21, 2021. This street closure is necessary for a crane to lift an A/C unit.
13th Street from Walnut Street to Mulberry Street will be closed beginning at 9:00 a.m. on Tuesday, September 21, 2021, through 4:00 p.m. on Tuesday, September 28, 2021. This street closure is necessary for excavation work for conduit installation.
A.M. Headlines

FROM KCCI: KCCI Investigates: Iowa's bad bridge problem

Iowa — Iowa leads the nation in a contest that no one wants to win, the state has more structurally deficient bridges than any other state in the country. The numbers aren't even close, Iowa has 4,571 structurally deficient bridges. The next state is Pennsylvania with 3,353. Further, Iowa ranks second in the percentage of bad bridges, 19.1% compared to West Virginia's 21.5%.  ...READ MORE FROM KCCI

FROM WHO-TV: ‘Critical need’ for blood at LifeServe due to massive transfusions at metro hospitals

DES MOINES, Iowa – It’s a call we’ve heard before: blood donors are needed. But this time, recent events are making matters worse in the metro. LifeServe Blood Center says several massive blood transfusions in Des Moines hospitals the past week have severely depleted the blood supply. Pairing that with ongoing effects of the pandemic makes for what they call a critical need.  READ MORE FROM WHO-TV

FROM WOI-DT Local 5: Anti-mask flyers distributed to Johnston elementary students at bus stop

JOHNSTON, Iowa — Flyers with the header, "We want to see your smile" were created by a Johnston family and given to students at a bus stop as a way to distribute them inside an elementary school in the Johnston Community School District last week.... READ MORE FROM WOI-DT Local 5

The Score
MLB: Royals 7 Indians 2, Royals 4 Indians 2, Tiger 4 White Sox 3, Carinals 5 Brewers 2...READ MORE
 Monday Night Football: Green Bay 35 Detroit 17
CITYVIEW's Best Of Des Moines 2021

Nearly 14,000 votes were cast in the 2021 CITYVIEW Best Of Des Moines readers' poll.

Best Local Mortgage Company
1. Midwest Family Lending
2. Fidelity Bank
3. Fortress Bank


Read more

Queen of the rodeo: Gafford wins title at Dayton

By Darren Tromblay

Rodeoing has taken 13-year-old Payton Gafford across the Midwest to states such as Oklahoma, Minnesota, Nebraska and Illinois.
Out of all the places she’s been so far, though, it’s Iowa where she is Queen.

This past Memorial Day weekend in Dayton, a contest was held for the Tuff N Nuff Miniature Rodeo in which the winner would be crowned Queen. Payton entered in the Dutchess age group, which she promptly won. Hopefully, this is just the first step for the Bouton resident and Dallas Center Grimes student. If all goes as planned, a career in rodeo will follow.

Naturally, her mom, Traci Gafford, and dad, Andrew Gafford, are proud of their daughter. That she is involved in rodeo is no surprise. Unlike some teenagers her age, the eighth grader thrives in the outdoors.


Read more

Place your help wanted ad in the list below for FREE! Email to pat@dmcityview.com. And ask us about upgrading your FREE ad with a display ad in any of our publications.




LPN ...








The final rays of sun for the day beam across Grimes.  — Photo by Pat Checketts
Share your favorite snapshots! Email to tammy@iowalivingmagazines.com to be included in an upcoming Daily Umbrella!
Digital Editions
North Polk Living magazine is published each month and mailed to every household in the community. The September issue cover story, "Home Run," is about home improvement projects that "hit the ball out of the park." Also included are other features, informational articles and local photos. Each edition, as well as the archives, may be viewed at www.iowalivingmagazines.com. Read the September issue here.
Birthdays and Notables!

Happy Birthday to these celebrities: Stephen King, Bill Murray, Christian Serratos, Maggie Grace, Nicole Richie, Luke Wilson, Abby Lee Miller, Lindsey Stirling, Ryan Guzman, Alfonso Ribeiro, Faith Hill, Cheryl Hines, Wale, Dave Coulier, Don Felder

SUBMIT: Send your birthday greetings and congratulatory notes to:tammy@iowalivingmagazines.com

Poll of the Week

How many sick days did you take from work this past year?

7 or more


Results of last week's poll:

Have you ever had a manicure or pedicure?

Yes - 61%
No - 39%

Morning Chuckle
Where do you send a soldier with a toothache?
A DRILL SERGEANT! Got it David Whims
Why did the guru refuse Novocain at the dentist?

Have a guess? Email tammy@iowalivingmagazines.com 


P.S. As a free newsletter, we rely on readers like you to grow our subscriber list. If you have a friend or coworker who you think would enjoy waking up to The Daily Umbrella each weekday morning, please share our newsletter sign up page with them! Visit www.thedailyumbrella.com and click on the SUBSCRIBE link on the upper right-hand side!


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8101 Birchwood Court, Suite D
Johnston, Iowa 50131