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Good Thursday morning to you!

Uber might actually turn a profit this quarter. What is Uber, you ask? Well, unless you have been hiding in your basement for the past few years… wait, scratch that.

Uber is an American technology company with services that include ride-hailing, food delivery, package delivery, couriers and freight transportation, as well as — through a partnership with Lime — electric bicycle and motorized scooter rental. For many of us, it is the company that, for the most part, replaced taxis.

Reports say this may be the first time Uber’s core operations have turned a net profit since its founding in 2009. Total losses since that time are said to have surpassed $22 billion. Yes, $22 billion.

The company previously expected to have a net loss of approximately $100 million this quarter but now says it could make an adjusted profit of up to $25 million. In a worst case scenario, the company cautions that it could still lose $25 million. Huh? Well, that is the confusing world of Big Tech. Regardless, Uber stock closed up 11 percent due to the updated forecast.

One might think that the company would be suffering after a cutback on travel due to the pandemic. In fact, in May of 2020, the company reported an 80 percent drop in business and a $2.9 billion loss for the quarter, resulting in thousands of employees being laid off and the company selling its self-driving car unit. 

So why the sudden turn-around? Some say it may be Enron-style accounting with the company’s definition of EBITDA including a large list of exclusions. The growth of the company’s food-delivery business, while still losing money, has also certainly helped. Even so, the timing of this sudden profit (that coincidentally correlates with its No. 1 U.S. competitor, Lyft, showing an adjusted profit in the second quarter of this year) casts further suspicion.

I have used Uber. You likely have, too. It is a great idea and a wonderful service. If I owned a taxi company or drove a cab, I might feel differently. The idea that a corporation that has lost $22 billion and devastated an entire industry can still be operating should be a wake-up call for all business categories. Think that the industry you are in could never be affected by a company like this? Think again. As such, life is like an Uber request: You never know what you are going to get.

Have a thoughtful Thursday, and thanks for reading.

Shane Goodman
President and Publisher
Big Green Umbrella Media
515-953-4822, ext. 305


Your Clear Mortgage forecast from Jason Parkin

More cool and dry weather on a beautiful Thursday today. Tomorrow brings a slight rain chance in its forecast, with a warming trend following.

For help with preapprovals or refinancing, get in touch with Jason at parkin.mortgage

Things To Do

Thursday, Sept. 23
⇛The Des Moines Streetstyle Open
At: Around Des Moines
Info: Skate DSM, a local nonprofit will host the first-ever Des Moines Streetstyle Open, a skate contest from Sept. 23-25 with prize money.  This multi-day event takes place throughout the Des Moines metro with skate contests moving from spot to spot. The final contest is to be held at the Lauridsen Skatepark. This event will feature some of the world’s best skaters, as well as talented skaters from the Midwest and of course, right here in Des Moines.

To learn more, or to register, go to DesMoinesStreetstyleOpen.com.

Featured Home For Sale
Attention realtors, post your listings here for $50. Contact pat@dmcityview.com for details.
112 NW 27th Street
Ankeny, IA 50023
Best location in the development! 2 story TH with side entry garage (private) and finished LL. Gorgeous 2 sty entry. Updated flooring throughout most of the home. Meticulously maintained. HUGE master with 3/4 bath ensuite and walk-in closet. Open loft would be great for an office or guest accommodations. Lower level complete with oversized bedroom. Lots of storage. Tons of green-space and patio for entertaining. Ample parking space. ....
Find Out More!

Here are today's mobile radar locations for the Des Moines Police Department. Please drive safely!

1900 block 2nd Ave
3900 block 51st St
100 block 56th St

A project to set beams for the new Ashworth Road bridge over Interstate 80 in West Des Moines requires closing eastbound I-80 between Jordan Creek Parkway and Grand Prairie Parkway overnight from 10 p.m. until 5 a.m. on Thursday, Sept. 23, weather permitting.
A.M. Headlines

FROM KCCI: Complaint filed claims Rep. Cindy Axne didn't report stock purchases, sales

WASHINGTON — A campaign finance watchdog is asking federal authorities to investigate Iowa Congresswoman Cindy Axne's stock portfolio. The Campaign Legal Center filed its complaint with the Office of Congressional Ethics on Wednesday. ...READ MORE FROM KCCI

FROM WHO-TV: COVID-19 hospitalizations reach the highest number for 2021 in Iowa

DES MOINES, Iowa – The Iowa Department of Public Health released its midweek update on COVID-19 numbers in the state Wednesday and it shows the highest number of patients hospitalized from the illness so far this year. READ MORE FROM WHO-TV

FROM WOI-DT Local 5: California man suspected in double killing arrested in Windsor Heights

WINDSOR HEIGHTS, Iowa — Federal officials say a California man suspected of fatally shooting two people in Long Beach has been arrested in Windsor Heights.
The U.S. Marshals Service says police arrested 29-year-old Joshua Wells, of Long Beach, last week near a family member's home in Windsor Heights. ..

The Score
Iowa Cubs: The Iowa Cubs (51-70) began the Final Stretch of their season with a 4-1 victory over the St. Paul Saints (61-60), Wednesday at CHS Field. ... READ MORE
MLB: Twins 5 Cubs 4, Cardinals 10 Brewers 2, White Sox v Tigers postponed, Royals v. Indians postponed   ..READ MORE
CITYVIEW's Best Of Des Moines 2021

Nearly 14,000 votes were cast in the 2021 CITYVIEW Best Of Des Moines readers' poll.

Best Local Plumber
1. H & H Plumbing
2. Leaky Pipes Plumbing
3. Mr. Rooter Plumbing


Read more

For Jim: Nelson’s garage is filled with memories

By Darren Tromblay

Helen Nelson can’t help but smile when she steps into her Ankeny garage. And cry, too.
The garage, you see, is a tribute to Jim, her husband of 57 years who passed away this past January.

Admittedly, his passing has been hard for Helen, and understandably so. She misses her partner. She misses him tinkering away on his beloved cars. She misses most everything about him.

But time moves on, and recently Helen, with the help of her daughter, Joan Schoon, and Joan’s husband, Calvin Schoon, held a garage sale in which she parted with some of Jim’s things. It wasn’t easy, but it needed to be done, she says.


Read more

Place your help wanted ad in the list below for FREE! Email to pat@dmcityview.com. And ask us about upgrading your FREE ad with a display ad in any of our publications.




LPN ...








The moon reflects off an area lake. — Photo by Aaron Pearson
Share your favorite snapshots! Email to tammy@iowalivingmagazines.com to be included in an upcoming Daily Umbrella!
Digital Editions
Johnston Living Weekly newsletters are published each week in print and online. Printed versions can be found at dozens of community locations, and the digital edition can be subscribed to via email. Learn more at www.iowalivingweekly.com. View a sample digital edition from this week here.
Birthdays and Notables!

Happy Birthday to these celebrities: Bruce Springsteen, Julio Iglesias, Anthony Mackie, Ray  Charles, Mickey Rooney, Skylar Astin, Rob James-Collier, Jason Alexander, Brandon Jennings, Matt Hardy, Kalani Hilliker, LisaRaye McCoy, Jermaine Dupri, Chris Johnson, John Harbaugh, Marvin Lewis

SUBMIT: Send your birthday greetings and congratulatory notes to:tammy@iowalivingmagazines.com

Poll of the Week

How many sick days did you take from work this past year?

7 or more


Results of last week's poll:

Have you ever had a manicure or pedicure?

Yes - 61%
No - 39%

Morning Chuckle
Why did the Pharaoh visit the dentist?
EGYPT A TOOTH (He chipped a tooth)! Great job Shane Goodman, Gail Tomlinson, Rex Post
What did the judge say to the dentist?

Have a guess? Email tammy@iowalivingmagazines.com 


P.S. As a free newsletter, we rely on readers like you to grow our subscriber list. If you have a friend or coworker who you think would enjoy waking up to The Daily Umbrella each weekday morning, please share our newsletter sign up page with them! Visit www.thedailyumbrella.com and click on the SUBSCRIBE link on the upper right-hand side!


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