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Good Tuesday morning to you!

When I talk with local business owners, most of them tell me that the No. 1 thing that is holding them back from growth is the inability to find people to work.

As such, unemployment benefits were cut in hopes of getting the unemployed back to work. The results have not been what many had hoped for, as employers are still struggling to find people. Why didn't the cut in unemployment benefits solve the problem? There are many theories to this, but one that makes sense is that some people are now choosing to “work by the job” with contract positions or “Uber”-type jobs. A growing number of people don’t want to work the traditional 40 hours per week, and some couples have even learned to get by on one income. Others are not concerned about having health insurance, retirement plans or other employee benefits. And still others prefer the non-employee types of jobs to avoid drug testing. These are all concerning, and they are all real, at least to some degree. Meanwhile, the jobs — many with good pay and benefits — are aplenty. So now what?

Well, what if… What if all unemployment payments and payouts were eliminated completely for a period of time? Maybe a test for a year, or six months, or three months. Would some Americans starve? Would our economy crumble? Or would our taxable revenues grow with a full workforce, providing opportunities for better wages? Other social programs may need to step up to address child care and other issues, but what if?

What if young people were not allowed to stay on their parents’ health insurance plans until age 26 and had to find jobs to gain employee benefits? Would we have an abundance of unemployed and uninsured youth, or would they be readily employed with full-time jobs and insurance plans? Would they stick with jobs longer to keep their benefits? Or would they keep job-hopping? Could they go to school and work some at the same time? Or is that too much to ask? What if?

What if retired and disabled people could work more hours without risking the loss of health insurance and benefits? What if there was an incentive to work more?

What if it were easier for non-residents to become tax-paying Americans and not have to deal with the time and money involved in becoming a U.S. citizen? And what if their employers actually paid full taxes on these now-legal residents, too? What if?

Unfortunately, the solutions to these and most other problems all too often become political. In reality, building the economic engine of our country should be something we all support, as we all benefit from it. There are no easy answers, but that shouldn’t keep us from asking, “What if?”

Have a terrific Tuesday, and, as always, thanks for reading.

Shane Goodman
President and Publisher
Big Green Umbrella Media
515-953-4822, ext. 305


Your Clear Mortgage forecast from Jason Parkin

Great weather is ahead today with light winds and a high for the metro in the low 70s. Rain chances return along with wind on Wednesday, and a slight chance for a stronger storm. The rest of the forecast looks dry, with highs closer to what is average for this time of year.

For help with preapprovals or refinancing, get in touch with Jason at parkin.mortgage

Things To Do

Tuesday, Oct. 12 (runs through Oct. 17)
⇛“The Band's Visit,” Willis Broadway Series
At: Des Moines Civic Center, 221 Walnut St., Des Moines
Info: “The Band's Visit,” Willis Broadway Series at the Des Moines Civic Center. Winner of 10 Tony Awards, including best musical, “The Band’s Visit” is now one of the most celebrated musicals ever. www.desmoinesperformingarts.org

Featured Home For Sale
Attention Realtors, post your listings here for $50. Contact pat@dmcityview.com for details.
7920 NW 95th Street
Johnston, IA 50131
D.R. Horton, Americas Builder, proudly presents the Reagan plan. This home comes with 4 bedrooms, 3.5 bathrooms and a 3-car attached garage! An open floor plan and hard surface flooring await you in the main living area. The kitchen features a gorgeous island, perfect for entertaining, as well as Whirlpool appliances and quartz countertops. The plan also offers lots of privacy, with 2 bedrooms on one end of the home and another on the opposite side of the home. ...
Find Out More!

Here are today's mobile radar locations for the Des Moines Police Department. Please drive safely!

3300 Blk Sheridan Blvd
2133 Blk 55th St
4600 Blk Aurora Ave

30th Street from Leado Avenue to Arnold Road will be closed between 9:00 a.m. and 4:00 p.m. on Tuesday, October 12, 2021.

Burnham Avenue from SW 14th Street to SW 17th Street will be closed between 8:00 a.m. and 5:00 p.m. on Wednesday, October 13, 2021.

A.M. Headlines

FROM KCCI: Notorious Des Moines bar to be replaced with high-end town homes

DES MOINES, Iowa — A gunfight at a notorious South Side bar this weekend left one woman shot in the neck and man shot in the face. The woman is in critical condition. But now there are plans to tear down the High Dive bar building and replace it with high-end condos featuring a skyline view. ...READ MORE FROM KCCI

FROM WHO-TV: Iowa State athletes could soon receive thousands of dollars in awards for academic success

AMES, Iowa — Iowa State University’s scholarship athletes will soon have the opportunity to earn up to $5,980 per academic year as financial awards for their performance in the classroom.   READ MORE FROM WHO-TV

FROM WOI-DT Local 5: Black comedy group looking to make change in community

Black Iowa Streams was started to help local Black comedians get more of an opportunity to perform. Now, the group is looking to help others fulfill their dreams.... READ MORE FROM WOI-DT Local 5

The Score

 NFL: Monday Night Football: Ravens 31 Colts 25

MLB:  White Sox v. Reds postponed. ... MORE INFORMATION


CITYVIEW's Best Of Des Moines 2021

Nearly 14,000 votes were cast in the 2021 CITYVIEW Best Of Des Moines readers' poll.

Best Local Bathroom Facility
1. Von Maur
2. Shade Tree Auto
3. Lua Brewing


Read more

Hekla the Icelandic horse: Owner Shae Cleveland says her horse is her best friend.

By Jackie Wilson

Shae Cleveland and her Icelandic horse named Hekla. Icelandic horses are not common in the U.S. and are generally shorter than most horses here, but Hekla is taller than other Icelandics.

s Shae Cleveland leads Hekla from the stable to outside, she admits that her horse is probably bored. Hekla can be moody and is happiest while being ridden by her owner.

Cleveland obtained Hekla three years ago from a farm in Virginia. The horse is originally from Iceland and arrived microchipped, with a freeze-brand number emblazoned on her back. The name Hekla comes from an active volcano in Iceland.


Read more

Place your help wanted ad in the list below for FREE! Email to pat@dmcityview.com. And ask us about upgrading your FREE ad with a display ad in any of our publications.




LPN ...








The Ioway tribe, which the state is named after, moved into Iowa during the 1700’s from areas north mainly in Wisconsin and Minnesota. The Ioways were farming people. Ioway women worked together to raise crops of corn, beans, squash, pumpkins and sunflowers. Men hunted deer and small game, fished in lakes and rivers, and took part in seasonal buffalo hunts. Pictured here is a group of children learning how Ioway women used wooden mortars and pestles to grind seeds, nuts and corn into meal to make flour. Indigenous People Day at Living History Farms. Photo by Paul Houston
About the recent spider picture, Randy Van Wyk offers, "Wolf spiders (Lycosa) aren’t deadly to humans, but they can still bite and cause uncomfortable symptoms. These spiders are found across the United States."
Share your favorite snapshots! Email to tammy@iowalivingmagazines.com to be included in an upcoming Daily Umbrella!
Digital Editions
Look for the CITYVIEW Home Improvement Guide inside this month's CITYVIEW or see the digital edition here.
Join more than 100,000 central Iowans who read CITYVIEW each month in print and online. Pick up a copy at nearly 700 locations across central Iowa, or receive the digital edition delivered to your email in-box. View this month’s digital edition here.
Birthdays and Notables!

Happy Birthday Grant Jacobson!

Happy Birthday to these celebrities:Hugh Jackman, Josh Hutcherson, Luciano Pavarotti, Hiroyuki Sanada, Kirk Cameron, Marion Jones, Tyler Blackburn, Dusty Rhodes, Dick Gregory, Ryan Clark, Bode Miller

SUBMIT: Send your birthday greetings and congratulatory notes to:tammy@iowalivingmagazines.com

Poll of the Week

How often do you exercise?

3-4 times per week
A few times per month


Should religious exemptions be allowed for COVID-19 mask requirements?

Yes - 25%
No -  70%
Not sure - 5%

Morning Chuckle
What happened when the teacher tied all the children's shoelaces together?
A CLASS TRIP! Hit the nail on the head — Brent Antisdel, Gail Tomlinson, Gail Pecht
Donna Willems offers the answer, "A Great Hoppening."

What happened when the wheel was invented?

Have a guess? Email tammy@iowalivingmagazines.com 


P.S. As a free newsletter, we rely on readers like you to grow our subscriber list. If you have a friend or coworker who you think would enjoy waking up to The Daily Umbrella each weekday morning, please share our newsletter sign up page with them! Visit www.thedailyumbrella.com and click on the SUBSCRIBE link on the upper right-hand side!


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