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Good Friday morning to you!

Get involved. It’s a phrase we often hear, but we don’t often do. And there’s a reason why we don’t get involved: It requires extra work.

I made a decision early on in my career that being involved in the communities we serve was going to be an integral part of our operations plan. It is now part of our company culture.

As a media company, we are in the communications business. With that in mind, all of us in the industry should be leaders in communicating with our customers — not only our advertisers but our readers, viewers and listeners, too. Communicating through our own media channels isn’t enough today. Unfortunately, most residents today can’t name the publisher or editor of their local newspaper or the manager of the local TV or radio stations. I didn’t want to be that person, so I made a concentrated effort to get involved in dozens of community groups. I believe that it was an integral part of our company’s early success. I also quickly learned that I can’t do it all myself, so I made community involvement part of our employee job descriptions. I tell everyone who interviews with us, if they don’t want to be involved in the communities we serve, then this is not the job for them.

Many years ago, when I was the publisher of a newspaper in Boone, my friend Chris Moffitt suggested that I join the Kiwanis Club. So I did, and it was one of the better decisions I made there. Chris sold me on the importance of being involved locally and explained how it was a vital part of his business operations. He also pointed out that his competitors down the street didn’t get involved in any community organizations, and that they seemed to be doing just fine. That was a great and humble point. None of us have all the answers, but we all should do what we think is right, what fits our own plans, and what we can realistically commit to.

Meanwhile, it is important to note that there is a difference between being involved and being committed, whether that be in work or personal relationships. Former tennis star Martina Navratilova may have defined it best when she said, “The difference between involvement and commitment is like ham and eggs. The chicken is involved; the pig is committed.”

Which one are you?

Have a fantastic Friday, and thanks for reading.

Shane Goodman
President and Publisher
Big Green Umbrella Media
515-953-4822, ext. 305


Your Clear Mortgage forecast from Jason Parkin

Today will see lighter winds and a chance for aa brief passing shower. A nicer Saturday leads into good rain chances Sunday and a windy Monday. Another rain chance comes our way Wednesday. No big cold snaps ahead just yet.

For help with preapprovals or refinancing, get in touch with Jason at parkin.mortgage

Allergy forecast

For the next week, the risk of allergy symptoms is: MODERATE

RAGWEED pollen is the offender and levels are high for today and tomorrow then moderate Saturday..

Things To Do

Friday-Saturday, Oct. 22-23
At: Wells Fargo Arena, 730 Third St., Des Moines
Info: The Wild take on the Rockford Icehogs, 7 p.m.; 6 p.m. during the team’s home opener weekend. Just a step below hockey’s highest level, the NHL, the Iowa Wild ice hockey team plays in the American Hockey League and supports the Minnesota Wild organization. For more information, visit www.iowawild.com.

Featured Home For Sale
Attention Realtors, post your listings here for $50. Contact pat@dmcityview.com for details.
1230 Herold Avenue
Des Moines, IA 50315

Adorable 2 Bedroom RANCH with hardwood floors, newer windows, new hot water heater 2019, new roof 2010 and new vinyl siding 2012. Updated main bath. Eat in kitchen with dishwasher, refrigerator & stove incl. Main floor laundry. Attached garage, fully fenced back yard, storage shed and a nice deck! ...

Find Out More!

The northbound lane of 62nd Street between University Avenue and Forest Avenue will be closed beginning at 6:00 a.m. on Friday, October 22, 2021, through 6:00 p.m. on Friday, November 12, 2021. This lane closure is necessary for storm sewer repair.

Westbound University Avenue from Cummins Parkway to 62nd Street will be reduced to one lane beginning at 6:00 a.m. on Friday, October 22, 2021, through 6:00 p.m. on Friday, November 12, 2021. This lane closure is necessary for storm sewer repair.

A.M. Headlines

FROM KCCI: Broadlawns says 100% of employees now vaccinated

DES MOINES, Iowa — Weeks ahead of a Nov. 1 mandate, 100% of employees at Broadlawns Medical Center became fully vaccinated, the hospital said. ...READ MORE FROM KCCI

FROM WHO-TV: Take 2: Second version of proposed Iowa redistricting maps released

DES MOINES, Iowa – The second draft of proposed redistricting maps for Iowa’s congressional and legislative districts has been released. The non-partisan Legislative Services Agency gave legislative leaders access to the maps Thursday at 10:00 a.m. and they were posted online shortly after.  READ MORE FROM WHO-TV

FROM WOI-DT Local 5: Body camera footage shows first responders at Valley West Inn fire

Body camera footage from West Des Moines Police Department shows their first minutes responding to the Valley West Inn fire in October and helping people to safety...... READ MORE FROM WOI-DT Local 5

The Score

MLB:  Dodgers 11 Braves 2 (Atlanta 3-2)

NFL: Browns 17 Broncos 14


CITYVIEW's Best Of Des Moines 2021

Nearly 14,000 votes were cast in the 2021 CITYVIEW Best Of Des Moines readers' poll.

Best Local Sports Bar
1 Jethro’s
2. The Station on Ingersoll
3. Cheap Seats


Read more

Meet Trey Thompson: Math skills contribute to life-long success.

By TK West

Trey Thompson, who grew up in Ogden, attended Simpson College where he majored in mathematics and secondary education and minored in coaching. He also ran cross country and track for the college.

Thompson is now a high school math teacher for the Winterset Community School District.

“I have known since I was about 10 that I wanted to be a teacher. I grew up in a family of teachers across multiple generations, and I love the school environment. I knew I wanted to work with people and not sit behind a desk,” Thompson says.

Thompson credits his high school math teacher as a mentor and model of what a successful teacher looks and acts like. He says that his teacher made math fun for all students, including those who disliked the subject the most. In addition, Thompson likes teaching math because it not only opened life and career doors for himself but also his family and friends.


Read more
These geraniums remained vibrant well into October.  — Photo by Jolene Goodman
Share your favorite snapshots! Email to tammy@iowalivingmagazines.com to be included in an upcoming Daily Umbrella!
Digital Editions
Ankeny Living magazine is published each month and mailed to every household in the community. The October issue cover story, "Moving Forward" is about the forces that have impacted economic development in the community and what the future may have in store. Also included are other features, informational articles and local photos. Each edition, as well as the archives, may be viewed at www.iowalivingmagazines.com. Read the October issue here.
Birthdays and Notables!

Happy Birthday to these folks who are celebrating tomorrow and over the weekend: October 22 - David Jordan; October 23 - Jacque Lewton, Steve Jordan; October 24 - Sammy Jordan, Amelia Lewton

Happy Birthday to these celebrities:Deontay Wilder, Bob Odenkirk, Catherine Deneuve, Christopher Lloyd, Jeff Goldblum, Franz Liszt, Ichiro Suzuki, Jesse Tyler Ferguson, Deepak Chopra, TobyMac, Annette Funicello, Corey Hawkins, Brad Stevens, Heath Miller, Anthony Brown

SUBMIT: Send your birthday greetings and congratulatory notes to:tammy@iowalivingmagazines.com

Poll of the Week

How many concerts have you attended in person in the past year?

11 or more


How often do you exercise?

Daily - 30%
3-4 times per week - 44%
A few times per month - 14%
Never - 12%

Morning Chuckle

What is a vampire’s favorite fruit?

BLOOD ORANGE OR NECTARINE! Both great answers! Jolene Goodman and Brent Antisdel were on the ball, as were William Snyder, Gail Tomlinson, Mark Hansen, Mike Chiston, Joy Wehmas


What type of vampires are always grumpy?

Have a guess? Email tammy@iowalivingmagazines.com 


If you would like to advertise in this daily newsletter, please contact Pat Checketts at pat@dmcityview.com, or call 515-953-4822 xt. 311.

P.S. As a free newsletter, we rely on readers like you to grow our subscriber list. If you have a friend or coworker who you think would enjoy waking up to The Daily Umbrella each weekday morning, please share our newsletter sign up page with them! Visit www.thedailyumbrella.com and click on the SUBSCRIBE link on the upper right-hand side!


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Big Green Umbrella Media, Inc.
8101 Birchwood Court, Suite D
Johnston, Iowa 50131