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Good Tuesday morning to you!

Some people refuse to admit that advertising affects their buying decisions. Marketers most everywhere disagree. The impact of national television advertising in past decades was particularly effective on viewers with items priced less than $10, and this is especially evident with candy bars. A look back at this seems especially timely with Halloween just around the corner.

With that in mind, our CITYVIEW poll question of the week asks readers to pick their favorite Halloween candy from choices of Kit Kat, M&M’s, Milky Way, Reese’s Peanut Butter Cups, Snickers or Twix. If you are like me, an “any of the above” would suffice.

Some of us spent too many hours of our youth in front of the TV watching too many syndicated episodes of shows like “The Brady Bunch,” “Gilligan’s Island,” “The Beverly Hillbillies” and “Hogan’s Heroes.” And during the breaks of those shows, we viewed thousands of commercials that were targeted directly to us. Candy bars were some of the most frequently advertised items. Here is your chance to recall some of those catchy slogans and match them to the candy bar. Then follow the links and get ready to sing along to their jingles:

1. Give me a break. Give me a break. Break me off a piece of that…

2. The milk chocolate melts in your mouth not in your hand

3. At work, rest or play…

4. Two great tastes that taste great together…

5. Packed with peanuts…

6. The chocolate candy with the cookie crunch…

I hope you enjoyed this trip down candy bar memory lane. And if you didn’t, that’s OK, too. After all, sometimes you feel like a nut; sometimes you don't!

Have a terrific Tuesday, and thanks for reading.

Shane Goodman
President and Publisher
Big Green Umbrella Media
515-953-4822, ext. 305


Your Clear Mortgage forecast from Jason Parkin

Breezy conditions are ahead today and for most of the week. Rain chances will return to Iowa Wednesday and linger into Friday morning. The weekend looks all right, given the time of year, though if you're trick-or-treating on Saturday evening, you'll need extra layers. It appears we'll cool to highs in the 40s by the second and third of November.

For help with preapprovals or refinancing, get in touch with Jason at parkin.mortgage

Allergy forecast

For the next week, the risk of allergy symptoms is: MODERATE but next week will drop to LOW

RAGWEED pollen will be MODERATE today then LOW tomorrow. 

Things To Do

Tuesday, Oct. 26 through Wednesday, Oct. 27, 6-8 pm
Great Pumpkin Party
At: 4343 Fuller Road, West Des Moines
Info: Wear non-scary costumes and enjoy giant inflatables, barrel train rides, carnival games, free popcorn and fun. At a party thrown by Valley Church for the community at Valley Church, Valley Community Center and the surrounding outdoor areas in West Des Moines. The best part? This family activity is totally free. valley.church/great-pumpkin-party

Featured Home For Sale
Attention Realtors, post your listings here for $50. Contact pat@dmcityview.com for details.
2818 NW 35th Lane
Ankeny, IA 50023

D.R. Horton, Americas Builder, presents the Vienna plan in our 36 West community. With access to an exclusive clubhouse, pool, pickleball court, and more, this end unit ranch townhome boasts 2 bedrooms, 2 bathrooms, and a 2-car garage. Upon entering the home, a large open floor plan greets you, with a living space that features a cozy fireplace.  ...

Find Out More!

Here are today's mobile radar locations for the Des Moines Police Department. Please drive safely!

3800 block Kingman
2600 block Madison
2400 block Beaver

Update: Westbound I-235 traffic shift over Cummins Parkway in place until Tuesday, Nov. 2.

Des Moines: E. Court Avenue from E. 7th Street to Finkbine Drive will be closed beginning at 7 p.m. on Tuesday, Oct. 26, 2021, through 6 a.m. on Wednesday, Oct. 27, 2021.

Des Moines: E 1st Street from E Court Avenue to E Market Street will be closed beginning at 7:30 a.m. on Tuesday, Oct. 26, 2021, through 5 p.m. on Thursday, October 28, 2021.

A.M. Headlines

FROM KCCI: Big renovations planned to help rundown Des Moines business district

DES MOINES, Iowa — The city of Des Moines says it's time to bring new life to the rundown business area near Douglas Avenue and Martin Luther King Jr. Parkway. Planners are announcing an aggressive urban renewal plan for Douglas Avenue that stretches between the Des Moines River on the east and Lower Beaver Road on the west. ...READ MORE FROM KCCI

FROM WHO-TV: El Niño and La Niña: What they mean for Iowa winters

You may have heard the terms El Niño and La Niña in the past, but what do they mean?  READ MORE FROM WHO-TV

FROM WOI-DT Local 5: National turned local: COVID pandemic causing school board elections to become increasingly divisive, experts say

While school board elections are not new, the COVID pandemic has turned them into incredibly heated debates over masking and vaccines. ... READ MORE FROM WOI-DT Local 5

The Score

MLB:  Tonight: Braves vs. Astros in Game 1 of the World Series. Televised on FOX.

NFL: Saints 13 Seahawks 10 ... READ MORE

CITYVIEW's Best Of Des Moines 2021

Nearly 14,000 votes were cast in the 2021 CITYVIEW Best Of Des Moines readers' poll.

Best Downtown Bar
1. 300 Craft & Rooftop
2. Hello, Marjorie
3. El Bait Shop


Read more

Sharing the freedom of the run:  “Miles of smiles” appear with Team RunFree

By Marsha Fisher

The morning rays of sun are filtering through the trees of Kinnick-Feller Park, and the sound of footsteps hitting the pavement is heard in the distance. It’s the first runner of the Sweet Corn Festival’s 5K run coming within earshot. Exciting!

But, the real drama in this race was seeing that some runners were pushing adaptive carts with people in them. This year, Team RunFree had six carts in the race with six “captains” (riders) and 12 “navigators” (runners) pushing them. Team RunFree is a nonprofit organization started by Kevin Hircock about five years ago.

“Running gave me new life, and I want to share that joy and love with others,” he says. It hasn’t always been easy to “share the joy” for Hircock. His early life had some dark days, but it led him to discover his gift of working with youth. 


Read more
The Harvest Moon shines on Lake Panorama — Photo by Jolene Goodman
Share your favorite snapshots! Email to tammy@iowalivingmagazines.com to be included in an upcoming Daily Umbrella!
Digital Editions
Adel Living weekly newsletters are published each week in print and online. Printed versions can be found at dozens of community locations, and the digital edition can be subscribed to via email. Learn more at www.iowalivingweekly.com.
Each edition, as well as the archives, may be viewed at www.iowalivingmagazines.com. Read the latest issue here.
Birthdays and Notables!

Happy Birthday to these celebrities: Hillary Clinton, CM Punk, Keith Urban, Seth MacFarlane, Jaclyn Smith, Rita Wilson, Dylan McDermott, Pat Sajak, Napoleon Hill, Tom Cavanagh, Toya Johnson, Monta Ellis

SUBMIT: Send your birthday greetings and congratulatory notes to:tammy@iowalivingmagazines.com

Poll of the Week

Which Halloween candy is your favorite?

Kit Kat
Milky Way
Reese’s Peanut Butter Cups


How many concerts have you attended in person in the past year?

none - 64%
1-2 - 20%
3-5 - 9%
6-10 - 7%
11 or more - 0

Morning Chuckle

Who do monsters buy cookies from?

FROM THE BOOOOkery and the GHOUL SCOUTS! Great answers from Chuck Golliher. Gail Tomlinson also said Ghoul Scouts!



What is black, white, orange and waddles?

Have a guess? Email tammy@iowalivingmagazines.com 


If you would like to advertise in this daily newsletter, please contact Pat Checketts at pat@dmcityview.com, or call 515-953-4822 xt. 311.

P.S. As a free newsletter, we rely on readers like you to grow our subscriber list. If you have a friend or coworker who you think would enjoy waking up to The Daily Umbrella each weekday morning, please share our newsletter sign up page with them! Visit www.thedailyumbrella.com and click on the SUBSCRIBE link on the upper right-hand side!


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Johnston, Iowa 50131