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Good Friday morning to you!

Most of our staff are not working today, as our office is closed today in recognition of the New Year’s Day holiday. Even so, as we have done every other weekday this year, we are bringing you this free weekday newsletter. All our printed publications are publishing as scheduled as well.

The Des Moines Register, which has been a daily newspaper in Des Moines, published a note in its Wednesday edition stating that, “Due to the weekend holiday, Thursday’s edition will serve as a combined edition for Thursday, Friday and Saturday.” And just for clarification, they also stated, “No newspaper will be delivered Friday or Saturday.”

“Due to the weekend holiday?” What does that mean?

One might assume that there is not enough advertising revenue to justify the costs of printing and delivering papers on the Thursday, Friday and Saturday between Christmas and New Year’s Day. Or maybe the paper doesn’t have enough staff working through the holidays to put a newspaper together. Or could it be that there just isn’t anything newsworthy going on during those days to dedicate the ink or paper? It’s hard to tell, at least by the newspaper’s explanatory note.

But, you can rest assured knowing that you will be able to find “the latest news on our website and our mobile app and you will find Friday’s and Saturday’s comics, puzzles and games in the Friday and Saturday e-editions.” Thank goodness.

I am curious what message this sends to the Register’s readers and advertisers? Many longtime Register readers continue to be baffled by their management’s decisions to further alienate what is left of their subscriber base — the people who advertisers are paying to reach. It is almost like the Register brass wants people to quit paying for print subscriptions, and maybe they do.

Decisions like this raise even more questions. Do paying subscribers receive some form of credit or refund for the missing days? Will this lapse continue in the future “due to weekend holidays?” How long will a printed edition of The Des Moines Register continue to be available?

Time will tell. Meanwhile, according to the same explanatory note, normal delivery — whatever that is — will resume on Sunday.

Happy New Year, and thanks for reading.

Shane Goodman
President and Publisher
Big Green Umbrella Media
515-953-4822, ext. 305

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Your Clear Mortgage forecast from Jason Parkin

Mostly cloudy skies are ahead today with a high in the mid-30s expected. Snow looks to start falling after midnight tonight, with 2-5” totals across the metro area by Saturday evening. Behind the snow, colder temperatures, with lows below zero expected Sunday morning. Temps get back to the 30s Monday and Tuesday.

For help with preapprovals or refinancing, get in touch with Jason at parkin.mortgage

Things To Do

Friday, Dec. 31 at 8 p.m.
At: Des Moines Civic Center
Info: Ring in the New Year with the Des Moines Symphony. The New Year's Eve Pops brings the Symphony together with The Music of Elton John, starring Michael Cavanaugh and his band. The high-energy celebration will have you singing along to classic hits and rock favorites. The Civic Center is located in downtown Des Moines at 221 Walnut St. For more information, visit www.dmsymphony.org.

Featured Home For Sale
Attention Realtors, post your listings here for $50. Contact pat@dmcityview.com for details.
4413 62nd Street
Urbandale, IA 50322
This traditional split-foyer with attached garage features three main level bedrooms, formal dining room and partially finished basement. ...
Find Out More!

More jobs created in Iowa

The state’s Unemployment rate fell to 3.7% in November as Iowa gained 3,100 jobs for the month. According to Iowa Workforce Development, that is an increase in total employment of 0.2%. The U.S. unemployment rate dropped to 4.2%. The total number of working Iowans increased to 1,599,300, which is 3,100 higher than the previous month. The state’s labor force participation rate remained steady at 66.8%.

Fundraising for Waukee all-inclusive park amenities nears completion

The Waukee Betterment Foundation has raised $2.6 million of the nearly $2.66 million needed to complete the all-inclusive amenities at Triumph Park, and the group hopes to wrap up fundraising soon! Thanks to the more then 150 donors who have contributed. If you want to learn about supporting this project, visit WaukeeBetterment.org.

FROM KCCI: These are the stories that made you smile in 2021

The COVID-19 pandemic and political tension dominated much of 2021. But there were still plenty of moments in between that brought us smiles, laughter and love. ...READ MORE FROM KCCI

FROM WHO-TV: Drone13 looks back at 2021

DES MOINES, Iowa – Drone13 spent 2021 crisscrossing Iowa to bring images of events to our broadcast viewers as well as our who13.com audience. With over 250 flights since January 1 it’s impossible to include everything but this video hits a lot of the highlights. READ MORE FROM WHO-TV

FROM WOI-DT Local 5: Animal Rescue League of Iowa triple-matching donations to help needy animals

The animal shelter says it will match up to $100,000 in donations until this Friday, Dec. 31.. ... READ MORE FROM WOI-DT Local 5

CITYVIEW's Best Of Des Moines 2022

The polls have closed, the results have been tallied, and the 2022 Best Of Des Moines readers' choices will be announced soon! Watch for results in the February issue of CITYVIEW!


Hope prayer path: Alton Ladd completes work on Eagle Scout project

By Jackie Wilson

Alton Ladd, 14, joined Boy Scouts when he was in first grade. Over the years, the ninth-grade Valley Southwoods student began setting his sights on his Eagle Scout ranking, the highest achievement available in Boy Scouts. He asked folks for recommendations, including those in the church he attends,

Lutheran Church of Hope in West Des Moines.
They suggested he work on a prayer path in an area just outside of the church serving as a quiet area for parishioners. The church wanted to complete the area with pavers, landscaping and benches, and Alton agreed.
His first responsibility was to obtain project funding. He asked the church, family members and neighbors for donations. Enthusiastic folks donated $3,900 for materials.


Read more

Place your help wanted ad in the list below for FREE! Email to pat@dmcityview.com. And ask us about upgrading your FREE ad with a display ad in any of our publications.




See all jobs listings

Holiday greenery plus snow equals a beautiful winter sight. Photo by Paula Williams


Email to tammy@iowalivingmagazines.com to be included in an upcoming Daily Umbrella!
Digital Editions

Adel Living Weekly newsletters are published each week online and delivered for free via email to those who have subscribed. Enjoy the monthly Adel Living magazine — delivered monthly to homes in those communities — with its engaging feature stories and informative articles and advertising, and receive the weekly newsletter for additional community news that complements the magazine! COMING SOON: All the Iowa Living magazines will have a weekly newsletter. For more information visit www.iowalivingmagazines.com. To subscribe to the issues of your choice, click the link below! Unsubscribe at any time with one click.


Birthdays and Notables!

Happy Birthday to Jason Wilson on Jan. 1 and Amy Welp on Jan. 2!

Happy Birthday to these celebrities: Anthony Hopkins, Val Kilmer, Ben Kingsley, Donald Trump Jr., Nicholas Sparks, James Remar, Bebe Neuwirth, Gabby Douglas, Diane von Furstenberg, Paul Rodriguez

SUBMIT: Send your birthday greetings and congratulatory notes to:tammy@iowalivingmagazines.com

Poll of the Week

When do you take down your Christmas tree?

The day after Christmas
A week after Christmas
Two weeks after Christmas
Three weeks or more after Christmas
Don’t have a Christmas tree


What is atop your Christmas tree?

An angel - 40%
A star - 33%
A bow - 12%
Nothing -15%

Morning Chuckle

What was the Amityville Priest’s resolution?

TO EXORCISE MORE! David Whims and Gail Tomlinson got it!


David Whims offers this riddle of the day: How did Jack Frost get to work on New Year’s Day?

Have a guess? Email tammy@iowalivingmagazines.com 


If you would like to advertise in this daily newsletter, please contact Pat Checketts at pat@dmcityview.com, or call 515-953-4822 xt. 311.

P.S. As a free newsletter, we rely on readers like you to grow our subscriber list. If you have a friend or coworker who you think would enjoy waking up to The Daily Umbrella each weekday morning, please share our newsletter sign-up page with them! Visit www.thedailyumbrella.com and click on the SUBSCRIBE link on the upper right-hand side!


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