Most of our staff are not working today, as our office is closed today in recognition of the New Year’s Day holiday. Even so, as we have done every other weekday this year, we are bringing you this free weekday newsletter. All our printed publications are publishing as scheduled as well.
The Des Moines Register, which has been a daily newspaper in Des Moines, published a note in its Wednesday edition stating that, “Due to the weekend holiday, Thursday’s edition will serve as a combined edition for Thursday, Friday and Saturday.” And just for clarification, they also stated, “No newspaper will be delivered Friday or Saturday.”
“Due to the weekend holiday?” What does that mean?
One might assume that there is not enough advertising revenue to justify the costs of printing and delivering papers on the Thursday, Friday and Saturday between Christmas and New Year’s Day. Or maybe the paper doesn’t have enough staff working through the holidays to put a newspaper together. Or could it be that there just isn’t anything newsworthy going on during those days to dedicate the ink or paper? It’s hard to tell, at least by the newspaper’s explanatory note.
But, you can rest assured knowing that you will be able to find “the latest news on our website and our mobile app and you will find Friday’s and Saturday’s comics, puzzles and games in the Friday and Saturday e-editions.” Thank goodness.
I am curious what message this sends to the Register’s readers and advertisers? Many longtime Register readers continue to be baffled by their management’s decisions to further alienate what is left of their subscriber base — the people who advertisers are paying to reach. It is almost like the Register brass wants people to quit paying for print subscriptions, and maybe they do.
Decisions like this raise even more questions. Do paying subscribers receive some form of credit or refund for the missing days? Will this lapse continue in the future “due to weekend holidays?” How long will a printed edition of The Des Moines Register continue to be available?
Time will tell. Meanwhile, according to the same explanatory note, normal delivery — whatever that is — will resume on Sunday.
Happy New Year, and thanks for reading.
Shane Goodman President and Publisher Big Green Umbrella Media shane@dmcityview.com 515-953-4822, ext. 305 |