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Good Wednesday morning to you!

Many of you responded to my Dec. 31 column that touched on The Des Moines Register not publishing a daily newspaper on days leading up to New Year’s Day. I share your frustrations, but I also realize how easy it is to be critical. The paid subscription model has been failing for years, and it is now broken. Meanwhile, central Iowans continue to seek unbiased local news in digital and print options. They simply don’t want to pay for it. Well, a popular quote says you are either part of the problem or part of the solution. With that in mind, I want to throw out a few “what if” scenarios and ask for your feedback, fully recognizing that there are more questions than answers.

• What if a weekday newspaper was published in central Iowa each Monday through Friday? Not on the weekends, but every weekday?

• What if it was available for free at hundreds of locations across central Iowa in stores and on racks with a minimal charge for limited area home delivery?

• What if the print edition was fully delivered by noon each weekday?

• What if it included a minimum of 16 broadsheet pages in two sections each day, printed in full color on newsprint?

• What if it focused intensely on local news, features and sports, with a bit of state, national and world news — and maybe even a column from a certain publisher?

• What if it had a strong digital edition, delivered for free via email by 7 a.m. each weekday morning?

• What if readers could connect to that digital edition via social media and text?

Of course, something has to pay for all of this, and our model has been to create options for local businesses to advertise their goods and services to our readers. Would local businesses see the value in advertising in this free weekday newspaper?

I have been thinking about this for years, and the success of the Daily Umbrella and your positive comments are spurring me to explore this further. Yes, I am putting my cards on the table, but I truly want to know what you think as a reader and/or advertiser. Please shoot me a reply with your comments and questions from the email link below.

Have a wonderful Wednesday, and thanks for reading.

Shane Goodman
President and Publisher
Big Green Umbrella Media
515-953-4822, ext. 305

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Your Clear Mortgage forecast from Jason Parkin

Colder air has returned and continues tomorrow through Friday. We may see flurries Friday morning. It warms up again on Saturday.

For help with preapprovals or refinancing, get in touch with Jason at parkin.mortgage

Things To Do

Wednesday, Jan. 5
Make a one-week resolution. (And then decide if you want to stick with it the rest of the year.)
At: In your own head
Info: Have you already abandoned your lofty new year’s resolutions? Try something simpler. Make a one-week resolution. Don’t decide if you want to stick with it the rest of the year until the week is over. Make this something that is easily accomplished.
EXAMPLE: Walk for five minutes outside at lunchtime.

For the Fun of It: Top Baby Names

(DES MOINES, IA – December 28, 2021) Olivia/Alivia is the most popular girl name in 2021 used 118 times at UnityPoint Health® - Des Moines. Jack/Jaxon/Jackson/Jaxson is the most common name for boys, given to 123 babies in 2021.

Other popular names for boys: Grayson/Graysynn/Greysen (92), Theo/Theodore (61), Hayden (42) and Luca/Lucas/Lucca (31)

Common names for girls include: Nora/Norah (94), Rowan/Rowen/Rowyn (72), Harper (39) and Cora/Coraline (31).

Featured Home For Sale
Attention Realtors, post your listings here for $50. Contact pat@dmcityview.com for details.
1108 Cove Street SE
Bondurant, IA 50035
D.R. Horton, America's Builder, presents the Dawson plan. This two-story home presents 4 bedrooms and 2.5 baths in an open-concept layout. The main level features solid surface flooring throughout, as well as a gourmet kitchen with quartz countertops and a large kitchen island, perfect for entertaining friends and family. ...
Find Out More!

FROM KCCI: Des Moines Fire reports record number of calls in 2021

DES MOINES, Iowa — The year 2021 turned out to be a record year for calls to the Des Moines Fire Department. Last year, Des Moines Fire handled 30,838 fire calls — up from 28,463 in 2020. That’s an increase of 8 percent. The city says about a third of those calls were for structure and vehicle fires, false alarms, and smoke scares. But a whopping 20,000 calls were for emergency medical services mostly related to COVID-19 issues.  ...READ MORE FROM KCCI

FROM WHO-TV: Ankeny school board approves employee vaccination requirement ahead of Supreme Court ruling

ANKENY, Iowa – A new policy went into effect at Ankeny Community School District after the school board unanimously voted Tuesday night to comply with the federal COVID-19 vaccine requirement for employees. READ MORE FROM WHO-TV

FROM WOI-DT Local 5: Iowa man faces 5 years in prison for rushing police inside US Capitol

WASHINGTON — A father and son who bragged they were among the first to enter the U.S. Capitol Building on January 6 will face up to 5 years in prison after pleading guilty Tuesday to one felony count each.. ... READ MORE FROM WOI-DT Local 5

CITYVIEW's Best Of Des Moines 2022

The polls have closed, the results have been tallied, and the 2022 Best Of Des Moines readers' choices will be announced soon! Watch for results in the February issue of CITYVIEW!


Meet Megan McLennan

By TK West

After graduating from Jefferson-Scranton High School, Megan McLennan attended the University of Iowa where she received a degree in elementary education and a minor in psychology. She then taught kindergarten for six years in Newton and received a master’s degree in elementary education before joining the Southeast Polk Community School District, where she has been teaching kindergarten for seven years. McLennan says she is part of an amazing team of teachers who work together to implement strategies so each student makes progress.

“In middle school and high school, I loved working with younger kids, whether it was reading to them, practicing or teaching them a sport, volunteering to be a 'team leader’ at vacation bible school, or babysitting,”

McLennan says. “Being a teacher was what I was supposed to do. I wanted to help students become the best versions of themselves academically, emotionally and socially.”


Read more

Place your help wanted ad in the list below for FREE! Email to pat@dmcityview.com. And ask us about upgrading your FREE ad with a display ad in any of our publications.




See all jobs listings

This cardinal stopped on the porch rail during the height of the recent snowstorm. Photo by Tammy Pearson


Email to tammy@iowalivingmagazines.com to be included in an upcoming Daily Umbrella!
Digital Editions

Adel Living magazine is published each month and mailed to every household in the community. The January issue cover story, "Pets of a different kind" is about locals who have chosen unusual pets and what they have to say about them. Also included are other features, informational articles and local photos. Each edition, as well as the archives, may be viewed at www.iowalivingmagazines.com. Read the January issue here.

Birthdays and Notables!

Happy Birthday to these celebrities: Bradley Cooper, Marilyn Manson, Diane Keaton, January Jones, Robert Duvall, Clancy Brown, Kristin Cavallari, Heather Dubrow, Carrie Ann Inaba, Charlie Rose, Jason Mitchell

SUBMIT: Send your birthday greetings and congratulatory notes to:tammy@iowalivingmagazines.com

Poll of the Week
Do you make New Year’s resolutions?



When do you take down your Christmas tree?

The day after Christmas - 9%
A week after Christmas - 46%
Two weeks after Christmas - 25%
Three weeks or more after Christmas - 9%
Don’t have a Christmas tree - 11%

Morning Chuckle

What can fly all day but never leave its starting point?

A FLAG! Lots of folks answered this one, including Lori Tabbert, Wendie O'Brien, Gail Tomlinson, Gary Winter, James Becker, Lori Bluml, Linda Westergaard. William Snyder suggested a flying buttress, as found on many cathedrals.


 Why did Mickey Mouse get hit by a snowball?

Have a guess? Email tammy@iowalivingmagazines.com 


If you would like to advertise in this daily newsletter, please contact Pat Checketts at pat@dmcityview.com, or call 515-953-4822 xt. 311.

P.S. As a free newsletter, we rely on readers like you to grow our subscriber list. If you have a friend or coworker who you think would enjoy waking up to The Daily Umbrella each weekday morning, please share our newsletter sign-up page with them! Visit www.thedailyumbrella.com and click on the SUBSCRIBE link on the upper right-hand side!


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