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Wednesday, March 9, 2022
Good Wednesday Morning to You!

They are called vanity plates for a reason, or at least that is what the license plates our eyes are drawn to are commonly referred to as. The Iowa Department of Transportation calls them Specialty and Personalized Plates. That sounds less vain.

From what I can tell, there are about 30 basic options for specialty license plates in the state of Iowa, ranging from the Black Out Design, to Breast Cancer Awareness, to Ducks Unlimited. If you are affiliated with the military, you may want to choose from another 24 military service plates. And if you are a proud alumni, you can select from 29 Iowa college and university options. If those 83 are not specialized enough for you, feel free to file for an assortment of numbers and letters that may tickle your fancy. Some of you remember when we had one option.

How much do these plates cost? According to the Iowa DOT, the plate fees range from $25 to $50 with annual registration fees.

What can you put on a personalized license plate? Well, it may consist of up to seven characters and numbers and must have at least two characters.

Maybe more importantly, what can’t you put on a personalized license plate? No punctuation marks. No denoting a government agency. No display of characters that are sexual in connotation. No characters suggesting profane, obscene or inflammatory words or phrases, or those contrary to public policy. No characters or words defined in dictionaries as a term of vulgarity, contempt, prejudice, hostility, insult, or racial or ethnic degradation. No characters considered to be offensive. No characters that conflict with the regular license numbering system. No swear words. No references to illegal substances or criminal acts. No foreign words falling in any of these categories. And you cannot use all numbers.

Whew. That’s a lot to consider, and that’s probably why I have never ordered one of these plates. It’s not about vanity, really. If we are being honest, we are all vain, at least to some degree. These license plates are more like a tattoo for our vehicles, only not permanent. I can’t think of anything I am willing to pay for to have inked on my skin or my vehicle, and I certainly don't want to draw more attention to my driving. Call me boring. Call me cheap. Just don’t call in my license plate number. I prefer to keep some things private.

Have a wonderful Wednesday, and thanks for reading.

Shane Goodman
President and Publisher
Big Green Umbrella Media
515-953-4822, ext. 305


Your Clear Mortgage forecast from Jason Parkin

Colder temps stick around today as cloudiness increases. Snow begins early Thursday morning and lasts until early evening with 1-3" totals likely around the Des Moines metro area. A blustery Friday follows. Warmer temperatures are ahead next week.

For help with preapprovals or refinancing, get in touch with Jason at parkin.mortgage

Things To Do


DM Big Band plays Woody Herman

March 9, 7-10 p.m.
Noce, 1326 Walnut St., Des Moines
Noce is the premier home for jazz & cabaret in Des Moines, Iowa, hosting acts both local & national alongside a world-class cocktail bar...Get Tickets.


Featured Home For Sale
Attention Realtors, post your listings here for $50. Contact pat@dmcityview.com for details.
3115 52nd St,
Des Moines, IA 50310
Nearly half acre lot plus oversized two car garage in this price point is rare! Adorable bungalow in ideal Des Moines location. This home is loaded with charm featuring large windows, original hardwood floors, built in shelving, arched doorways, laundry chute and french doors to deck. Two bedrooms, one full bath, family room and kitchen on the main level.... SEE MORE ABOUT THIS LISTING
See More Homes For Sale

FROM CITYVIEW: School teaches taxpayers an expensive lesson ...READ MORE FROM CITYVIEW

FROM KCCI: After devastating tornado, Winterset hosts emotional pep rally honoring first responders

WINTERSET, Iowa — After days of devastation and heartbreak in Winterset, the first responders who worked through the aftermath of the tornado were able to celebrate as they escorted the boys' basketball team to the state tournament. ...READ MORE FROM KCCI

FROM WHO-TV: Johnston homicide suspect had previous murder conviction overturned

JOHNSTON, Iowa – A Des Moines man has been charged with murder in connection to a stabbing Monday in Johnston. According to the Johnston Police Department, 55-year-old Spencer Pierce is charged with first-degree murder and first-degree burglary with bodily injury in the incident that happened around 5:16 p.m. at 5350 Merle Hay Rd., a Sonic restaurant.  READ MORE FROM WHO-TV

FROM WOI-DT Local 5: 'We have to do it together': Here is what community leaders have proposed to curb Des Moines youth violence

The project was announced one day after a shooting that killed one and injured two others outside East High School. … READ MORE FROM WOI-DT Local 5

CITYVIEW's Best Of Des Moines 2022

CITYVIEW announced its 2022 Best Of Des Moines readers' choices Feb.1. You can find all the results from the poll in the February issue of CITYVIEW magazine!

Best Local Place to Chow After 2 a.m.
1. Fong’s Pizza
2. Big Tomato Pizza
3. Abelardo’s Mexican Restaurant


A passion for turning pages

By Jeff Pitts

Hunter Gillum, the manager at Beaverdale Books, is now also a co-owner.

“I’ve always liked reading,” says Hunter Gillum, which is an obvious understatement. Almost every room in his house has books in it. Some of those rooms have multiple shelves of books.

How many books has Gillum read?

“Thousands?” he shakes his head, making it clear it’s too many to count. “I came from readers,” he smiles.


Read more

EMPLOYERS: Place your help wanted ad on our Jobs Board for FREE! For information about placing your ad in our print products, email pat@dmcityview.com.

Automotive Refinish Technician ...

Assistant Branch Manager - Ingersoll ...

Full-Time Machine Operator ...

See all jobs listings
Photo by Diane Ferguson
Send your photos to tammy@iowalivingmagazines.com!
Digital Editions
Join more than 100,000 central Iowans who read CITYVIEW each month in print and online. Pick up a copy at nearly 700 locations across central Iowa, or receive the digital edition delivered to your email in-box. View this month’s digital edition here.
Birthdays and Notables!

Happy Birthday to these celebrities: Oscar Isaac, Matthew Gray Gubler, Bow Wow, Brittany Snow, Brian Bosworth, Matt Barnes, Mike Leach

SUBMIT: Send your birthday greetings and congratulatory notes to:tammy@iowalivingmagazines.com

Poll of the Week
Will you continue to wear a mask in public?
Not sure

Do you like when restaurants play music?

Yes- 28%
No - 19%
Depends on the type of music - 53%

Morning Chuckle
A man tried to rob a bank using jello cast in the shape of a gun. What crime was he charged with?
Offering some alternatives: Rex Post, Judy Anderson


What is a jewelers favorite dessert?

Have a guess? Email tammy@iowalivingmagazines.com 


If you would like to advertise in this daily newsletter, please contact Pat Checketts at pat@dmcityview.com, or call 515-953-4822 xt. 311.

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