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Tuesday, March 29, 2022
Good Tuesday Morning to You!

I was fascinated with a recent story about the Clorox company (CLX), which was among the first stocks that traders sought out when the initial wave of cleaning-supply hoarding began. Shares of Clorox rose more than $200 in 2020, but these gains have been wiped out, according to a story in Barron’s. The stock is now down 21% since the market’s pandemic lows and down 28% in the past year. You are probably not surprised, but you may wonder what other items or services surged during the pandemic’s height and may have fallen off now? Here are some interesting — and maybe surprising — data and projections:

The global toilet care products experienced a 20%-plus growth during the pandemic, but it is now projected to have only a modest increase of 3.52% during the forecast period of 2022-2027, according to mordorintelligence.com.

One might think that hand sanitizer sales have fallen apart. Not necessarily so. Hand sanitizer has an expected growth of 126% from 2019 to 2025, the fastest-growing segment in the over-the-counter pharmaceuticals market. The worldwide revenue of $3 billion in 2019 is expected to increase to $7 billion by 2025, according to statista.com

Masks appear to be holding their own as well. The global face mask market size was valued at $6,792.0 million in 2019, and it is estimated to reach $9,052.1 million by 2027, according to alliedmarketingresearch.com.

Despite social media posts stating that pet shelters saw a “pandemic pet” boom, the American Veterinary Medical Association says the increase is exaggerated, as numbers of dogs and cats adopted from shelters in 2020 actually was a five-year low, according to Vin News Service. The stated reason is that a smaller pool of animals was available as fewer people relinquished their pets, and animal control was less active in picking up strays. Although shelters aren’t the only source of new pet adoptions, they are the primary source, according to the AVMA.

Here locally, Hy-Vee grocery stores recently laid off 121 employees in Iowa, mostly in its marketing, communications and technology departments at the company's corporate headquarters and a technology center due to investments they say were needed during the midst of COVID-19, as reported in The Des Moines Register and other sources.

As a prior boss of mine once said, “Figures lie and liars figure,” and a person can seemingly find data to support any point of view. Even so, the trends from the pandemic are becoming available now, and, like most things in life, they are not always what we may have expected.

Have a terrific Tuesday, and thanks for reading.

Shane Goodman
President and Publisher
Big Green Umbrella Media
515-953-4822, ext. 305


Your Clear Mortgage forecast from Jason Parkin

It’ll be mostly cloudy, breezy and warmer today. Rain chances will be slight until late evening, when rain becomes likely into a breezy Wednesday morning. The rest of the day Wednesday looks dry, with light snow chances moving in Wednesday night into a windy Thursday morning. Things begin to get milder Sunday.

For help with preapprovals or refinancing, get in touch with Jason at parkin.mortgage

Things To Do
Jerry Beauchamp Band
Tuesday, March 29, 11 a.m. to 1 p.m.
Prairie Meadows Casino, Racetrack, & Hotel
1 Prairie Meadows Drive, Altoona
Free show! Join the Jerry Beauchamp Band for a day of polka fun. Find them in the Finish Line Show Lounge. Must be 21 or older to attend.
Featured Home For Sale
Attention Realtors, post your listings here for $50. Contact pat@dmcityview.com for details.
3200 SW 31st St,
Des Moines, IA 50321
Gorgeous home on the hill — the highly desirable Southern Hills neighborhood to be exact! 5 bedrooms/3 baths, just over 3,300 square feet, large 2 car garage, 1.5 story with huge addition, sitting on nearly 1.3 acres. The wishing well is included. So is the grand piano that has lived with the home since it was built. ... SEE MORE ABOUT THIS LISTING
See More Homes For Sale

FROM CITYVIEW: STRAY THOUGHTS: There’s more to being a leader than talking ...READ THIS STORY IN CITYVIEW

FROM KCCI: Iowa woman killed during dog attack

A woman is dead after police say a pack of dogs attacked her. In a Facebook post, Meskwaki Nation police said the attack happened about a mile southeast of the Meswkaki Casino. ...READ MORE FROM KCCI

FROM WHO-TV: Shots fired at Des Moines police officer on Monday afternoon

DES MOINES, Iowa — Des Moines Police are investigating a drive-by shooting in the River Bend neighborhood with a police officer the apparent unintended target of the shots. It happened shortly before 3:30 p.m. near the intersection of 9th Street and Franklin Avenue. READ MORE FROM WHO-TV

FROM WOI-DT Local 5: Unemployment benefit cuts needed to spur people to take jobs, Iowa GOP says

Republicans argue that a reduction of unemployment payment weeks will help businesses fill low-wage jobs, even as the state's unemployment rate falls to 3.5%. … READ MORE FROM WOI-DT Local 5

CITYVIEW's Best Of Des Moines 2022

CITYVIEW announced its 2022 Best Of Des Moines readers' choices Feb.1. You can find all the results from the poll in the February issue of CITYVIEW magazine!

Best Local American Food
1. Bubba
2. Americana
3. Drake Diner


Meet Julie Ormsby
Irving’s building secretary is at the heart of everything.

By Becky Kolosik

Answering the phone and making sure things are in order at Irving Elementary are just two of the daily duties for building secretary Julie Ormsby.

“Almost everything goes through the office,” she says, smiling. “If a teacher, staff or student is having troubles with anything or needs something, it likely comes through me. It’s amazing how many different hats I wear on a daily basis.”

Ormsby has worked for the Indianola Community School district for 26 years in various positions before becoming the Irving building secretary in 2018.


Read more

EMPLOYERS: Place your help wanted ad on our Jobs Board for FREE! For information about placing your ad in our print products, email pat@dmcityview.com.

Parish Administrator ...


PPNCS Virtual Hiring Fair 2022 ...

See all jobs listings
DMACC Fire & EMS Career Fair attendees observe a fire demonstration led by DMACC Fire Science Instructor Mark Dooley, left, as fellow DMACC Fire Science Instructor Jason Kling, foreground, captures the demonstration on a Thermal Imaging Camera. Photo by Lisa Schmitz for DMACC
Send your photos to tammy@iowalivingmagazines.com for inclusion in the Daily Umbrella!
Digital Editions
The Spring 2022 CITYVIEW Guide to all things dining, RELISH, features women-owned restaurants, The Dish by Jim Duncan, and feature "Steak Your Heart On It."
Birthdays and Notables!

Happy Birthday Steve LeWarne!

Happy Birthday to these celebrities: Lucy Lawless, Terence Hill, Brendan Gleeson, Chris D'Elia, Amy Sedaris, Christopher Lambert, Ed Skrein, Marina Sirtis, Tom Wilson

SUBMIT: Send your birthday greetings and congratulatory notes to:tammy@iowalivingmagazines.com

Poll of the Week

Which complete decade produced the best music?



How many COVID booster shots are you willing to receive?

None - 21%
One - 5%
As many as recommended - 71%
Not yet sure - 3%

Morning Chuckle
What’s the fastest fish in the lake?
Or, better yet, William Snyder's guess: THE LAST ONE!
Gail Tomlinson gave it a valiant try.


How do you make a water bed bouncy?

Have a guess? Email tammy@iowalivingmagazines.com 


If you would like to advertise in this daily newsletter, please contact Pat Checketts at pat@dmcityview.com, or call 515-953-4822 xt. 311.

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