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Monday, April 11, 2022
Good Monday Morning to You!

Have you ever thought about what would be written in your obituary? Maybe you have written yours already? You may want to write a check, too.

Newspaper editors and publishers know the importance of obituaries to their readership. They are often one of the most-read pieces of a newspaper, and they are sometimes the only reason that readers choose to pay to subscribe.

Since their earliest years, newspapers had a mutually beneficial relationship with funeral home operations. Money rarely changed hands, but each knew the value of what the other did for their business. Some daily newspapers even had obituary writers assigned to this beat who made sure the information was accurate and written in a specific style.

In the last couple of decades, some newspaper publishers decided to start charging funeral homes for publishing obituaries. Most of the funeral homes simply passed these costs along to the grieving families. Fewer — and shorter — obituaries were then published in newspapers and typically only by the families that could afford them.

This change seemed to happen during the flurry of newspaper company sales to out-of-state corporations more interested in building profits than building readership. As they have now learned, you can’t do the first — at least not long term — without doing the second. Some newspapers — mostly locally owned — still publish obituaries for free, and kudos to them.

I was reminded of all this in recent months as we started to add obituaries to our Living Weekly email newsletters. The response has been favorable and seems to be sincerely appreciated by readers, funeral homes and grieving families. We don’t make any money by publishing obituaries, but it seems like the right thing to do. And, yes, it does help build our readership and our relationships — two things we value greatly.

Have a marvelous Monday, and thanks for reading.

Shane Goodman
President and Publisher
Big Green Umbrella Media
515-953-4822, ext. 305


Your Clear Mortgage forecast from Jason Parkin

It’ll be a bit cooler today but still nice with a high in the low 60s expected. Rain chances kick in late on a warmer and windy Tuesday and persist into Wednesday, when cooler air will start to move into Iowa again. Expect breezy conditions to continue into Friday.

For help with preapprovals or refinancing, get in touch with Jason at parkin.mortgage

Things To Do
Meet Three Poets
Monday, April 11, 6:30-8 p.m.

Artisan Gallery 218, 218 Fifth St., West Des Moines

Laura Johnson, Hannah Soyer & Dawn Terpstra | Memento Vivere, The Ending Hasn’t Happened Yet, & Songs from the Summer Kitchen

Featured Home For Sale
Attention Realtors, post your listings here for $50. Contact pat@dmcityview.com for details.
3424 Easton Blvd,
Des Moines, IA 50317
This 1 bed/1 bath is a hidden gem! A home in this market under $130k that doesn't need significant work is unheard of. Seller built a 2 stall detached garage in 2019-- practically brand new garage that offers more space than most would need-- 220 amp service in the garage. Older homes typically come with a laundry list of items-- not this Bungalow!... SEE MORE ABOUT THIS LISTING
See More Homes For Sale

FROM KCCI: Dogpatch Urban Gardens launches Kickstarter for expansion project

DES MOINES, Iowa — Dog Patch Urban Gardens has been growing local produce for the last seven years. They are in the fundraising process to raise $50,000 for new greenhouses. The owner says this is just another way they can continue to support their community. ...READ MORE FROM KCCI

FROM WHO-TV: 2 pedestrians injured in early morning Des Moines hit-and-run

DES MOINES, Iowa — Des Moines Police are looking for a driver who hit and injured two pedestrians on the south side early Sunday morning then fled the scene.   READ MORE FROM WHO-TV

FROM WOI-DT Local 5: 2 killed and 10 wounded in Cedar Rapids nightclub shooting

CEDAR RAPIDS, Iowa — A shooting inside a crowded Cedar Rapids nightclub left a man and a woman dead and 10 people wounded early Sunday, authorities said. … READ MORE FROM WOI-DT Local 5

CITYVIEW's Best Of Des Moines 2022

CITYVIEW announced its 2022 Best Of Des Moines readers' choices Feb.1. You can find all the results from the poll in the February issue of CITYVIEW magazine!

Best TV Station for News
1. KCCI Channel 8
2. WHO TV Channel 13
3. WOI Channel 5


Meet Emmie Swift

Enjoys the interaction of her students

Emmie Swift’s passion for working with students began when she participated in the Big Brothers Big Sisters program while attending Colfax-Mingo High School. This led her to pursue a bachelor’s degree in elementary education from Iowa State University along with a special education endorsement and a master’s in education from Morningside University.

After graduation and a wedding, Swift and her husband moved to Hawaii then to Colorado where they had lived until this past August. She taught special education at a separate school setting for four years and was program director of the school for three years.
Swift says that she was excited when she saw an open position at the Bondurant-Farrar Community School District because she has only heard good things about the district as a whole.

From March Bondurant Living magazine


Pinwheels for Prevention at Gray’s Lake — Prevent Child Abuse Iowa. Photo by Sharon Vickery.

Send your photos to tammy@iowalivingmagazines.com

Birthdays and Notables!

Happy Birthday to these celebrities: Jennifer Esposito, Jeremy Clarkson, Tricia Helfer, Joss Stone, Dustin Rhodes, Kenta Maeda, Kelli Garner, David Banner

SUBMIT: Send your birthday greetings and congratulatory notes to:tammy@iowalivingmagazines.com

Morning Chuckle
Q. How do you know you really love your furniture?
Only two guesses ventured on this one: Gail Tomlinson and Rex Post


Q. What did the blanket say while it was slipping off the bed?

Have a guess? Email tammy@iowalivingmagazines.com 


If you would like to advertise in this daily newsletter, please contact Pat Checketts at pat@dmcityview.com, or call 515-953-4822 xt. 311.

P.S. As a free newsletter, we rely on readers like you to grow our subscriber list. If you have a friend or coworker who you think would enjoy waking up to The Daily Umbrella each weekday morning, please share our newsletter sign-up page with them! Visit www.thedailyumbrella.com and click on the SUBSCRIBE link on the upper right-hand side!


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8101 Birchwood Court, Suite D
Johnston, Iowa 50131