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Tuesday, April 26, 2022
Good Tuesday Morning to You!

Encyclopedias have been around for about 2,000 years, but good luck trying to find a printed edition now. How could something that was so common for generations be essentially non-existent now? As newspaper and magazine publishers discovered, selling anything for a fee can be difficult when you give most of it away on the Internet for free.

For the younger readers of this newsletter, encyclopedias were like the Internet in print — only more accurate. They were valued sources of information from the experts of the day. The printed and bound versions were found in libraries, schools and other educational institutions. They were also found in many homes.

The encyclopedia salesman was commonly seen walking door to door and selling the benefits of having a full set of these reference materials in your house. At its peak, Encyclopedia Britannica, an industry leader, had about 2,300 employees in the United States and Canada. I remember seeing these well-trained salesmen in our neighborhood as a child. And, yes, I say “salesmen” as I don’t recall ever seeing females in this profession at the time.

I asked our office staff if they had encyclopedias in their childhood homes. Those who are 40 or older smiled and nodded. Those 40 or younger looked puzzled. One said she thought they might have had CD-ROMS.

My mother bought an off-brand used set of encyclopedias for our family in the late 1970s. They were miniature-sized but were still quite helpful with classroom assignments and to settle an occasional argument of facts. Unlike information from the Internet, this data was indisputable.

Prior to the Internet, research projects required the use of encyclopedias. I worked at the library during my freshman year in college, and I was amazed how many encyclopedias had articles cut out of them and how many students would become frustrated because they needed that information. The librarians I knew were even-keeled, but this would get them steaming.

Encyclopedia Britannica quit publishing print editions in 1996. After 244 years, the company decided to go digital. The salesmen were laid off, and the multi-volume sets ended. At the time, the remaining 32-volume editions were retailing for $1,395. Today, an online subscription is $74.99 annually or $8.99 per month.

You can pay those fees, or, like most people do today, you can roll the dice on the Internet for free.

Have a terrific Tuesday, and thanks for reading.

Shane Goodman
President and Publisher
Big Green Umbrella Media
shane@dmcityview.com
515-953-4822, ext. 305

 
 

Your Clear Mortgage forecast from Jason Parkin

It should be a decent day with a high near 60 and, for once, light winds. Wednesday gets breezy again but warmer. We have a slight rain chance Thursday, but better chances come Friday night into Saturday.

For help with preapprovals or refinancing, get in touch with Jason at parkin.mortgage

 
Things To Do
 
Grand Blue Mile — in-person or virtual

Downtown Des Moines 
Presented By: Drake Relays
Dates: April 26, 2022
Location: Grand Avenue
Start/End Time: 6:00 p.m.
Price: Adults (In-person): $25; Youth (17 & Under): $20; Virtual: $25
REGISTER

 
 
Featured Home For Sale
 
Attention Realtors, post your listings here for $50. Contact pat@dmcityview.com for details.
 
3799 Village Run Dr Unit 104,
Des Moines, IA 50317
$175,000
 
Check out this well-maintained two-story end unit townhome in the Brook Run Development! The main level features a living room with vaulted ceilings and a gas fireplace for those cold Iowa winters. Kitchen has stainless steel appliances, breakfast bar, dining area with sliding door access to the patio, 1/2 bath and a 2 car attached garage with an updated smart garage door feature. ... SEE MORE ABOUT THIS LISTING
 
See More Homes For Sale
 
 
Headlines

FROM KCCI: Iowa man charged with leading police on a chase through three counties

MARSHALL COUNTY, Iowa — A West Des Moines man is in jail, charged with leading police on a chase through three counties over the weekend. Austin Hill, 34, faces a list of charges including eluding, reckless driving and speeding. ...READ MORE FROM KCCI

FROM WHO-TV: Dew Tour returning to Des Moines’ Lauridsen Skatepark

DES MOINES, Iowa – The Dew Tour is returning to Des Moines this summer at Lauridsen Skatepark. The pro skateboard competition and festival will be July 29 and 30, according to Catch Des Moines. The event will have a finals only skateboard competition with some of the best skaters in the world and will also feature a two-day festival with activities planned for all ages.  READ MORE FROM WHO-TV

FROM WOI-DT Local 5: VIDEO: Des Moines deli caters sandwiches for Justin Bieber

Manhattan Deli was surprised to get an order on Saturday from Justin Bieber's manager for 160 sandwiches - but they made it work... … READ MORE FROM WOI-DT Local 5

 
CITYVIEW's Best Of Des Moines 2022

CITYVIEW announced its 2022 Best Of Des Moines readers' choices Feb.1. You can find all the results from the poll in the February issue of CITYVIEW magazine!

BBest Local Mental Health Therapist
1. Sarah McElhaney - Willow Grove Therapy Group
2. Ashley Mori - Restorative Counseling
3. Jim Wilwerding - New Heights Counseling Resources

 
Personalities
 

Good Neighbor

IHansen has a heritage of helping others: Family roots in community go back generations

By Marsha Fisher

With one group or another, Marie Hansen has helped get a new sidewalk and bridge for the city’s park through a matching grant, connected with the Adel Lions Club to extend its flag project into De Soto, (personally putting them up for the community and cemetery), and is now in collaboration with Wellmark to promote “an active lifestyle” by discussing the development of mini parks and walking trails within the community. She is a member of the De Soto Placemaking Committee, which is working on improving the elements of the community along the I-80 corridor, with new signage, landscaping and walking spaces.

“I recently joined the Adel Rotary group and look forward to being involved with the good work they are doing,” she says. “Volunteering is a natural way to stay engaged with people and a community.”

From the April issue of Adel Living magazine.

 
Snapshots
 

Northern Shovelers. Photo taken in Prescott, Kansas. by Paul Houston.

Send your photos to tammy@iowalivingmagazines.com

 
Birthdays and Notables!
 

Happy Birthday to these celebrities: Channing Tatum, Jet Li, Kevin James, Jordana Brewster, Tom Welling, Giancarlo Esposito, Carol Burnett, Emily Wickersham

SUBMIT: Send your birthday greetings and congratulatory notes to:tammy@iowalivingmagazines.com

 
Morning Chuckle
 
YESTERDAY'S RIDDLE:
What is huge, grayish, and can send people to sleep?
A HYPNO-POTTAMUS!
Readers sent some other clever answers: A GRAY SKY, Gail Tomlinson; A BIG OLD PREACHER, John Zeitler; GRANDMA or GRANDPA, Zacher (William snyder's grandfater-in.
 

TODAY'S RIDDLE:

What should you do if you can’t go to sleep?

Have a guess? Email tammy@iowalivingmagazines.com 

 

If you would like to advertise in this daily newsletter, please contact Pat Checketts at pat@dmcityview.com, or call 515-953-4822 ext. 311.

P.S. As a free newsletter, we rely on readers like you to grow our subscriber list. If you have a friend or coworker who you think would enjoy waking up to The Daily Umbrella each weekday morning, please share our newsletter sign-up page with them! Visit www.thedailyumbrella.com and click on the SUBSCRIBE link on the upper right-hand side!

 

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