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Thursday, June 30, 2022
Good Thursday Morning to You!

I like sports. Some sports. I don’t love them. I like them. Meanwhile, sports consume some people’s lives. They have their TV sets turned to ESPN 24/7. They continually listen to sports talk on the radio. They have their sports team pages bookmarked on their web browsers. They sign up for email newsletters, text messages, apps and anything else they can find related to their teams. Their closets are full of team apparel. Their license plates have a combination of letters and numbers that show their team pride. And they even have tattoos of their sports team mascots permanently inked on their skin. Those people are fans. In comparison, I am a casual watcher.

I like the Minnesota Vikings, although I rarely watch an entire football game. I am a Chicago Cubs baseball fan, but I couldn’t name five players on the roster. I have a respect for Iowa Hawkeye wrestling, but I haven’t attended a home dual in years. It’s not that I don’t care, but the number of yards a teenager from Miami rushes on a Saturday or the assists a young man from Detroit has on the basketball court really don’t impact my life in any measurable way. To the surprise and dismay of many hardcore sports fans, I am not in the minority.

For years, newspapers have tracked the number of readers they have by section. The sports section would often rank among the lowest. Those readers are loyal and passionate, but they are not large in numbers. According to Pew Research, one in three Americans do not follow sports news at all. Among those who do, the vast majority (70%) say they get most of their news from television, compared with 28% who cite newspapers as their main source. Even fewer (13%) say they get most of their sports news on the web.

Radio listenership of sports stations is also a small audience as compared to other formats. According to Nielsen, the share of the most recently audited listening audience (April 2022) for KXNO is 2.8%, KRNT is .7%, and KBGG is .3%. Those are the percentages of all radio listeners 12 or older in the Des Moines radio market who are tuned in to each of those stations at any given time. In comparison, WHO is 6.9% and KDRB (The Bus) is 7.6%.

TV viewership of sport fares much better. According to Yahoo Entertainment, ESPN ranks No. 2 in basic cable channel viewership for anyone age 2 or older, moving up from No. 4 a year prior. Fox News has the No. 1 spot.

In fairness, the percentages for newspapers, websites and radio may be low individually, but the total numbers can still be significant. And, as I stated earlier, those who follow sports media are clearly passionate and loyal. They have the tattoos to prove it.

Have a thoughtful Thursday, and thanks for reading.

Shane Goodman
President and Publisher
Big Green Umbrella Media
515-953-4822, ext. 305


Your Clear Mortgage forecast from Jason Parkin

Heat continues today with highs again in the low 90s. Rain chances return tomorrow, mainly during the morning hours. Temps cool a bit as a result. We’ll also see a rain chance Saturday, mainly during the afternoon hours. Slight rain chances continue Sunday, but a better chance comes our way on the 4th.

For help with preapprovals or refinancing, get in touch with Jason at parkin.mortgage

Featured Home For Sale
Attention Realtors, post your listings here for $50. Contact pat@dmcityview.com for details.
3921 SW 28th Pl,
Des Moines, IA 50321
Stunning views from the floor to ceiling windows on both floors of this all brick walk-out ranch. With a nod to Frank Lloyd Wright, this home is timeless. Drive up to your circle drive and open up the double doors. You'll be in awe of the spaciousness of this home...
See More Homes For Sale

FROM KCCI: Running dry: Highway Helpers rescue more Iowans amid high gas prices

CEDAR RAPIDS, Iowa (KCRG) — Data from the Iowa Department of Transportation shows a 200% increase in calls for an emergency roadside assistance program related to empty gas tanks. ...READ MORE FROM KCCI

FROM WHO-TV: Advocating for Iowa children with special needs

WHO 13 NEWS – This year, ChildServe is sponsoring a sensory-friendly morning at the Iowa State Fair to give kids of all abilities an opportunity to go and enjoy. The fair is a start, but advocates say more needs to be done with legislation to help children with special needs and their families...READ MORE FROM WHO-TV

FROM WOI-DT Local 5: Emergency checkpoints to be added to Des Moines city trails

Numbered markers will be placed along the trails so people can find the nearest marker and relay that number to first responders in case of emergency..… READ MORE FROM WOI-DT Local 5

Best Of Des Moines 2022

CITYVIEW announced its 2022 Best Of Des Moines readers' choices Feb.1. You can find all the results from the poll in the February issue of CITYVIEW magazine!

Best Local Herbal/Nutritional Supplement Store
1. Campbell’s Nutrition
2. Greenstate CBD
3. Your CBD Store


Mr. Bones greets passersby on the Walnut Creek Bike Trail. Next to Mr. Bones is a cooler of water bottles for people on the trail, plus a water bowl for the dog. Photo by Jackie Wilson


Meet Kora Burke

A passion for art

By T.K. West

Kora Burke always knew she wanted to become an educator, but it wasn’t until her senior year at Ankeny Centennial that she made the decision to pursue art education. While deciding whether or not to pursue this career, Burke shadowed the art teachers of the Bondurant-Farrar Community School District.

Now, a recent graduate of the University of Iowa in May of 2022, Burke finished her student teaching placement at both the Bondurant-Farrar High School and Anderson Elementary School this past spring.

“I ended up student teaching in Bondurant because, way back when I was deciding if I wanted to be an art teacher, I shadowed the art teachers of Bondurant and saw how truly incredible they all were. When it was time for me to decide where I wanted to be placed, I knew I wanted to come back and learn more from them. I couldn’t be more grateful to Mrs. Reyerson and Mr.Vandehaar for mentoring me this spring,” Burke says.

From the June issue of Bondurant  Living magazine.

MLB, June 29: Angels 4 White Sox 1, Cubs 8 Reds 3, Marlins 4 Cardinals 3, Guardians 7 Twins 6, Brewers 6 Rays 4, Royals 2 Rangers 1  ... READ MORE
Iowa Cubs, June 29: Iowa Cubs  3 Columbus 16
Birthdays and Notables!

Happy Birthday to these celebrities: Mike Tyson, Michael Phelps, Vincent D'Onofrio, Lizzy Caplan, Monica Potter, David Alan Grier, Willam Belli, Miles Austin

SUBMIT: Send your birthday greetings and congratulatory notes to:tammy@iowalivingmagazines.com

Morning Chuckle
The answer to yesterday's riddle:
Why don’t chickens play baseball?
BECAUSE THEY ONLY HIT FOWL (FOUL) BALLS! Thanks for the emails, Judy Anderson, Gail Tomlinson, William Snyder, Rich Hoidahl. Also guessing the previous riddle were George Cockayne, Gail Tomlinson and William Snyder


How did the Archaeopteryx manage to get the most amount of worms for breakfast? 

Have a guess? Email tammy@iowalivingmagazines.com 


If you would like to advertise in this daily newsletter, please contact Pat Checketts at pat@dmcityview.com, or call 515-953-4822 ext. 311.

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