I was cleaning out the back room of one of our offices the other day, and I came across a box of industry competition awards. They had likely been set aside for years, gathering dust. These were from a time before I owned the newspaper, and there were a lot of them. Clearly, the owners and the staff took great pride in winning these awards.
You likely have similar contests in the industries or organizations you have worked in or been involved with. They can be wonderful ways to recognize your staff or volunteers for the work they have done. They can be bragging points to your customers or members to show how great your company or organization is. And they can simply be reasons to celebrate. Those are all worthwhile justifications to enter industry contests.
I have judged some of the contests in the publishing industry, and it’s no easy task. In some categories, there may only be a few entries. Other categories are flooded with wonderful work, and it’s difficult to choose a winner. But, at the end of the day, the contests are only as good as the people who judge them.
Don't get me wrong. We enter contests, and we have won our share of awards. We take pride in the work we do, and it is nice to be recognized.
I also frequently remind myself — and our staff — that the ultimate judges are not the people who pick the contest entries winners; the judges who truly matter are our customers. In our business, they are our readers and advertisers.
Are we giving our current readers the news and information they want so they seek us out regularly? Are we gaining new readers through our traditional methods, and are we continually experimenting with new ideas, too?
Are we driving measurable results for our current advertisers? Are we providing exceptional customer service and helping their businesses grow? Are we attracting and aggressively seeking out new advertising customers?
In short, are we growing?
If we are not doing all of the aforementioned things, then we will end up much like that dusty old box of awards in our back room. But when we focus on the judges that matter, we grow — and, at the end of the day, that accomplishment is the one that truly matters.
Have a marvelous Monday, and thanks for reading.
Shane Goodman President and Publisher Big Green Umbrella Media shane@dmcityview.com 515-953-4822, ext. 305 |