‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ 
Wednesday, Nov. 16, 2022
Good Wednesday Morning to You!

If you want to start a good holiday debate, ask a friend when the best time is to put up the Christmas tree. The answer is usually quite personal and is typically related to when the tree was put up in the home of that person’s parents. Makes sense.

But in this seemingly growing world of anti-Christmas sentiment, do people still put up Christmas trees? The answer is an astounding yes. According to a survey from ValuePenguin, four in five Americans intend to have at least one Christmas tree in their home.
So back to the original question: When should a tree be put up?
When struggling with important questions like this, I turn to household guru Martha Stewart. She says the average evergreen lasts roughly four to six weeks from its harvest date, with some exceptions. To play it safe, Stewart says you should put up your tree in early December if you hope to keep it through the month.

Of course, that’s if you have a “real” tree. Those of us with the artificial option can put them up on the Fourth of July, if we so choose.

Jolene and I put up our artificial tree and interior decorations this past weekend — the earliest we have ever done so. It’s nice to have those tasks completed, and the house does have that holiday feel to it now. That’s good, because we can now begin to work on the family Christmas letter. Sigh.

Christmas trees were traditionally put up to mark the beginning of Advent, a time of celebration anticipating the birth of Jesus. Advent starts four Sundays before Christmas day, so it falls on Nov. 27 this year. But if you look back to the Victorians, who popularized the Christmas tree, they didn't put up trees until Dec. 22 or even Dec. 24. There is even a Catholic superstition that says it is bad luck to put up a tree before Dec. 1, which may explain the number of injuries. Yes, there are apparently a large number of accidents that happen when putting up Christmas trees. According to the aforementioned ValuePenguin survey, the percentage of people who said they’ve suffered injuries from their Christmas trees is 20%. One in five. Seriously.

My dad had the best solution. In his later years, he decided to simplify the Christmas tree installation process. He had a small tree with lights and decorations that he covered with a large garbage bag and put in storage each January. The next year, with a magician’s touch, he simply brought the tree out and pulled off the bag. Ta-da! After Thanksgiving. No injuries. Enough said. Martha Stewart may not have approved, but Dad did. And that’s good enough for me.

Have a wonderful Wednesday, and thanks for reading.

Shane Goodman
President and Publisher
Big Green Umbrella Media
515-953-4822, ext. 305

From the Food Dude

Herb and Kathy Eckhouse have sold their company, La Quercia, winner of world wide awards for best cured meats, to Vande Rose Farms of Waucoma, Iowa, a frequent winner of best bacon competitions.

C Fresh Market, Iowa's top international grocery store, has removed all houseware and utensils to enlarge its frozen seafood and fish section. You could try a new fish every day for a month and still have more to choose. Also, the store has the first selection of Jinro Soju, a smooth booze made with sweet potatoes and bamboo charcoal filtration. It is the best-selling alcohol in Asia and is usually consumed neat.

— Jim Duncan


Your Clear Mortgage forecast from Jason Parkin

Expect flurries and light snow to continue into the afternoon, though any accumulation will be light. We’ll also see occasional flurries Thursday, Friday and possibly Saturday. Warming next week.

For help with preapprovals or refinancing, get in touch with Jason at parkin.mortgage

Featured Home For Sale
Attention Realtors, post your listings here for $50. Contact jolene@iowalivingmagazines.com for details.
3581 NW 174th St.
Clive, IA 50325
You won't want to miss the special features that this home includes: Upgraded insulation in walls/floors, radiant heat floors on all main level/garage, upgraded flooring package-plank tile floors, upgraded plumbing/electrical fixtures, upgraded windows on back side of home.
See More Homes For Sale

The geese are enjoying the Marina Cove Pond in Polk City on this pretty snow covered day!! — Larry Herren


FROM KCCI: Fighting for survival: Reinventing Merle Hay and Valley West

Malls were once the go-to spot for shopping and socializing, but online shopping, COVID-19 and new competition have forced the old formula to adapt. This week, KCCI looks at how key shopping centers in the Des Moines area are handling the changes, a story of both struggles and survival...READ MORE FROM KCCI

FROM WHO-TV: Snowy conditions blamed for deadly Mahaska County crash

MAHASKA COUNTY, Iowa – Investigators believe snowy road conditions early Tuesday morning were the cause behind a crash that claimed the life of a Fremont man. ...READ MORE FROM WHO-TV

FROM WOI-DT Local 5: West Des Moines fire crews respond to structure fire Tuesday night

WEST DES MOINES, Iowa — West Des Moines and Clive fire departments responded to a structure fire at a condominium complex Tuesday night. Crews responded to Stoneridge Condos on 50th Street in West Des Moines, near I-235, before 8 p.m. ...READ MORE FROM WOI-DT Local 5



Best Of Des Moines 2023

POLLS ARE CLOSED! Watch for the results in the February issue of CITYVIEW.


New house inside and out
Goodwins decide, out with the old, in with the new.

By Lindsey Giardino

Kristin Goodwin and her family are the first and only owners of their Bondurant home.

It was built in 2006 as a spec, and the Goodwins made it their own the following year. About a decade after moving in, they decided it was time to make updates.
Because of the hailstorm in 2017, the Goodwins got a brand-new roof, gutters and siding in 2018.

“The rest started all because I wanted to paint kitchen cabinets white one rainy weekend after a friend told me my kitchen looked like it was from the 80s,” Goodwin jokes. “And it took more than a weekend.”

... Read More In the October issue of Bondurant  Living magazine.

Birthdays and Notables!

Happy Birthday Martha Kester!

Happy Birthday to these celebrities: Pete Davidson, Lisa Bonet, Maggie Gyllenhaal, Missi Pyle, Martha Plimpton, Marg Helgenberger, Noah Gray-Cabey, Dean McDermott

SUBMIT: Send your birthday greetings and congratulatory notes to: tammy@iowalivingmagazines.com

Morning Chuckle
The answer to yesterday's riddle:
What’s the difference between a Christmas alphabet and the regular alphabet?
The Christmas alphabet has NOELLE (NO "L")! Judy Anderson, Peri Van Tassel, Gail Tomlinson, Lori Bluml, Kris Laurson, Chuch Golliher, Rich Hoidahl, John Zeitler
Today's Riddle

What did the Austrian skier yell when he sprained his ankle?

Have a guess? Email tammy@iowalivingmagazines.com 
More email offerings

Enjoy the Daily Umbrella? Perhaps you would enjoy receiving emails of our other publications!

• CITYVIEW • Living Weekly newsletters: Johnston, Polk City and Adel • Lake Panorama Times • Events • CITYVIEW Business Journal 

See a full list of our offerings by clicking on SUBSCRIBE here.


If you would like to advertise in this daily newsletter, please contact Jolene Goodman at jolene@iowalivingmagazines.com, or call 515-953-4822 ext. 319.

P.S. As a free newsletter, we rely on readers like you to grow our subscriber list. If you have a friend or coworker who you think would enjoy waking up to The Daily Umbrella each weekday morning, please share our newsletter sign-up page with them! Visit www.thedailyumbrella.com and click on the SUBSCRIBE link on the upper right-hand side!


This email was sent to: email@somehost.com

Big Green Umbrella Media, Inc.
8101 Birchwood Court, Suite D
Johnston, Iowa 50131