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Good Thursday morning to you!

I am frequently asked how we came up with the name Big Green Umbrella Media. The original (actually, not-so-original) name of our company was Greater Des Moines Publishing Company. When we reorganized in 2004, we decided to develop a new name and tie into an iconic image that represented Des Moines. We came up with the umbrella. Here’s why.
   Many of you are familiar with the Crusoe Umbrella art sculpture in downtown Des Moines. The 37-foot by 37-foot by 58-foot steel sculpture was installed on Nov. 27, 1979, and remains in what is now known as Cowles Commons. You should also recognize the red Travelers Insurance umbrella in the Des Moines skyline. The 50-foot-wide by 40-foot-tall sign was erected in 1963 on top of the Insurance Exchange Building at Fifth and Grand Avenue. It was the logo for the Travelers Insurance Company until the design was dropped in 1995. A few years down the road, the insurance company was acquired by Citigroup, which kept the umbrella logo but sold the insurance company. The sign was neglected over the years until the fall of 2005 when the Graham Group, owner of the Insurance Exchange Building where the sign sits, took over its maintenance.
Structural images aside, the purpose of an umbrella is to provide coverage, which is exactly what we do for our readers and advertisers.
     The color green is the color of growth in nature. It means “go” on a stoplight. And it is the color of our paper money system, a true symbol of commerce.
     So now you know the meaning behind the green umbrella.
     Have a thrilling Thursday, and, as always, thanks for reading.

Shane Goodman
President and Publisher
Big Green Umbrella Media
515-953-4822, ext. 305

Under the Umbrella

Pat Checketts is the advertising manager for CITYVIEW Magazine and has been with our company since October of 2020. Prior to coming to CITYVIEW, he worked in ad production and trafficking at Meredith Corporation and prior to that had a 14-year career in advertising with a couple local newspapers in southeast Nebraska. (We don't hold his time in Nebraska against him since some of us also spent time across the river.) He is a 2004 graduate of Wayne State College in Wayne, America (Go Wildcats! MEOWWW). In his spare time, he likes to take up new hobbies like woodworking, print making, and he enjoys cooking with his wife, Jennifer. (Latest tally, since Pat has no dogs or cats: 7 cats and 10 dogs "Under the Umbrella." Two Cyclones, one Beaver, one Ram, one Hawkeye and one Wildcat.)

Des Moines Weather
High 49. Low 39. Overcast. Cloudy. Gloomy. That's all, move on...
The Score
Texas A&M women defeated Iowa State in OT,  84-82
A.M. Headlines

FROM KCCI:  Grassley: After 'defund police' efforts, recent shootings show need for police funding

WASHINGTON — During Tuesday's Senate Judiciary Committee hearing, senators spoke about the issues of gun violence in America after the mass shooting in Boulder, Colorado, that killed 10 people including a police officer. Republican Sen. Chuck Grassley spoke at the beginning of the hearing citing issues during the summer 2020 protests. READ MORE FROM KCCI

FROM WHO-TV 13: Activist Group Questions the Selection of Des Moines De-Escalation Officer

DES MOINES, Iowa – A Des Moines activist group calls on the Des Moines Police Department and the City Manager to replace the officer leading the department’s de-escalation training. The Iowa Citizens for Community Improvements said Officer Michael Fong was suspended in 2007 for striking a person while they were handcuffed. In 2013, Officer Fong was suspended again for hitting a person in the face. His actions led to an $800,000 settlement in an excessive force lawsuit.  READ MORE FROM WHO-TV

FROM WOI-DT Local 5: Here's what state and federal legislation could mean for Iowans purchasing firearms

DES MOINES, Iowa — It's a divisive issue taking center stage once again in the wake of this week's shooting in Boulder, Colo. and last week's shootings in Atlanta. vPresident Joe Biden called on Congress this week to pass stronger gun control legislation. "[I] urge my colleagues in the House and Senate to act," he said. "We can ban assault weapons and high-capacity magazines."… READ MORE FROM WOI-DT Local 5

CITYVIEW's Best Of Des Moines 2021

Nearly 14,000 votes were cast in the 2021 CITYVIEW Best Of Des Moines readers’ poll. CITYVIEW readers have voted:

Best Local Sushi
1. Sakari Sushi Lounge
2. Wasabi
3. Akebono


Read more

Building their own dream home:
Home builders move into their own enviable home.

By Lindsey Giardino

If you’ve headed north out of Polk City in the direction of Sheldahl over the past few months, you’ve no doubt seen the gorgeous, sprawling, dark-exterior home sitting just on the edge of town.
That modern farmhouse beauty belongs to Jill and Brooks Rolling, who not only live there with their three kids, but run their business, Black Birch Homes and Design, from it as well.
The couple has lived in Polk City for about nine years and built their new house last year. They’d been looking for a larger property where they could consolidate their home and business — they previously had storage units at a number of different locations — and found the perfect place on the tip of Polk City. The lot was a spacious one but had an old home on it already, so, for the first few months after acquiring the property last February, the Rollings lived in that house while their new one was being built just steps away.


Read more
Things To Do
Thursday, March 25-28
At: Hy-Vee Hall
Info: For four days of perusing, shopping and brainstorming ideas on how to best accomplish kitchen, bath, landscaping and other home remodeling projects... The Des Moines Home + Garden Show is a vibrant marketplace for home-related products and services. Experience stunning displays and connect with industry experts while enjoying informative presentations from renowned local and international home professionals. The Iowa Events Center will be loaded with 400-plus booths and displays aimed at inspiring Des Moines homeowners. For more information, visit www.iowaeventscenter.com/events or www.desmoineshomeandgardenshow.com.

The Bob Kerrey Pedestrian Bridge is a 3,000-foot footbridge across the Missouri River between Council Bluffs, Iowa, and Omaha, Nebraska. It opened on Sept. 28, 2008. My sister, Terry, and I enjoyed walking part way across it. — Photo by Tammy Pearson

Want to see your photo included in the Daily Umbrella? Send your Snapshots to tammy@iowalivingmagazines.com, and maybe it will be chosen!

Digital Editions
North Polk Living magazine is published each month and mailed to every household in the Polk City area. This month's cover story shares residents' stories about their home improvement projects. Each issue includes community photos, recipe, calendar, features and informational articles. Each edition, as well as the archives, may be viewed at www.iowalivingmagazines.com. View this month's North Polk Living  digital edition  here.

Happy Birthday to these celebrities: Elton John, Aretha Franklin, Sarah Jessica Parker, Hyun-Jin Ryu, Danica Patrick, Gloria Steinem, Flannery O'Connor, Big Sean, Edgar Ramirez. Did you know...Aretha Franklin had her first child at age 12 and her second at age 14.

Want to wish someone a Happy Birthday on their big day? Email name and birth month and day to tammy@iowalivingmagazines.com.

Poll of the Week

How many greeting cards do you mail per year?
100 or more

Were you spanked as a child?
Yes 87%
No 13%

Morning Chuckle
What did the parent say to the child who wanted to study burrowing rodents?
Send your guesses to tammy@iowalivingmagazines.com and see the answer in tomorrows's Daily Umbrella!

P.S. As a free newsletter, we rely on readers like you to grow our subscriber list. If you have a friend or coworker who you think would enjoy waking up to The Daily Umbrella each weekday morning, please share our newsletter sign up page with them! Visit www.dmcityview.com and click on the JOIN OUR EMAIL BLAST link on the upper right-hand side!


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Big Green Umbrella Media, Inc.
8101 Birchwood Court, Suite D
Johnston, Iowa 50131