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Good Tuesday morning to you!

Part of my morning ritual is listening to my music of choice from Alexa while getting ready for the day. It’s quick. It’s easy. And it’s exactly what I want. Sure, Amazon is tracking it all and selling my data, but that’s the trade-off, I guess.
     Some of you may remember hearing about a study from 2015 stating that most people stop listening to new music at age 33. I was deeply intrigued by this at the time and am reminded of it nearly every day when I ask Alexa to play music from Dwight Yoakam, Tom Petty or Jim Croce.
     The reasons for the loss of new music interest? According to the study, it appears to come down to two factors:
      First, we aren’t discovering new music because we aren’t seeking it out as much.
      Second, we are returning to the music that was popular when we were coming of age.
     Call it nostalgia. Call it getting old. Call it whatever you want, but I know what I like, and apparently most of you do, too.
Interestingly, the study also claims that parents stop listening to new music earlier than those without children. One might argue that having kids in the house exposes a person to more popular music than they would otherwise listen to. That certainly happened to me as I listened to the music choices of my kids – whether I wanted to or not. And, yes, some of it stuck with me. Some.
     Of course, this “problem” is more of an issue with men. The study stated that men and women listen similarly in their teens, but after that, men’s mainstream music listening decreases much faster than it does for women.
     Regardless, music listeners older than age 33 seem to reach a point where their musical tastes “mature.” The authors of the study say this is why organizers of the Super Bowl — with a median viewer age of 44 — typically balance their halftime show with a variety of music.
     So remember this next time you choose some music to play, but don’t apologize. Regardless of what anyone else says, you know that music was better in your day.
     Have a terrific Tuesday, and, as always, thanks for reading!

Shane Goodman
President and Publisher
Big Green Umbrella Media
515-953-4822, ext. 30

History Tidbits


On April 27, 1956, world heavyweight champ Rocky Marciano retires from boxing at age 31, saying he wants to spend more time with his family. Marciano ended his career as the only heavyweight champion with a perfect record–49 wins in 49 professional bouts, with 43 knockouts. Marciano announced his retirement from boxing and said he had no plans to return to the ring for a comeback. Marciano died in a small-plane crash in Iowa on August 31, 1969.

Read the rest of the story...


Your Clear Mortgage forecast from Jason Parkin

Breezy and warm again today. Rain chances this evening into tomorrow night. Breezy again Thursday. Gorgeous weekend ahead!

For help with preapprovals or refinancing, get in touch with Jason at

Traffic notes

The Des Moines Police Department's mobile radar units are located today at:

2700 block of Guthrie Avenue
1900 block of  E. 42nd Street
2000 block of Maple Street

Drive safely!

The Score
Royals 3 Tigers 2
Indians 5 Twins 3
Braves 8 Cubs 7
Phillies 2 Cardinals 1
A.M. Headlines

FROM KCCI: 294,000 Iowa voters now listed as ‘inactive’ due to new Iowa law

IOWA CITY, Iowa (AP) — Hundreds of 17-year-olds who could not cast ballots in the 2020 election because of their age are among 294,000 registered Iowa voters recently marked as inactive, Iowa’s election office confirmed Monday. Being flagged as inactive in the state’s voter registration database does not immediately affect anyone’s ability to vote in any way, according to the Iowa Secretary of State’s office. But under state law, it’s the first step in a process that would result in the cancellation of one’s registration after four more years of inactivity. READ MORE FROM KCCI

FROM WHO-TV 13: Census: Iowa Population Grows 4.7%, Keeps 4 US House Seats

DES MOINES, Iowa (AP) — Iowa continued to see slow population growth in 2020 U.S. Census Bureau data released Monday with the state resident population growing 4.7% in the last decade to 3,190,369 people. While the state retained its four congressional districts, the muted population trend could mean the loss of one of those U.S. House seats in the future. Iowa’s percentage growth was significantly less than the national increase of 7.4%. Between 2000 and 2010, Iowa’s population grew 4.1%.  READ MORE FROM WHO-TV

FROM WOI-DT Local 5: 'Solidarity, not charity': Community fridges stripping away gatekeeping mentality in the metro to feed everyone

DES MOINES, Iowa — Think about this for a moment: providing food to those in need without them having to prove they deserve it.  And it's as simple as placing a fridge in a neighborhood and telling folks to take what they need. It's called a "community refrigerator." … READ MORE FROM WOI-DT Local 5

CITYVIEW's Best Of Des Moines 2021

Nearly 14,000 votes were cast in the 2021 CITYVIEW Best Of

Best Local Landscaper
1. Ted Lare Creative Landscape Design + Build
2. A+ Lawn & Landscape
3. Solid Rock Landscaping


Read more

Florida couple appreciates four seasons;
Youngs move closer to family

By Amy Kort

After spending 50 years in Florida, Jim and Bobbi Young moved to Ankeny to be closer to their daughter and her family. About three years ago, they settled on the Mill Pond senior living community.
     Although some retirees prefer moving south, the Youngs are enjoying all four seasons in Iowa.
     “I’m from Wisconsin originally, so I’m enjoying the Midwest again,” says Jim.
     “I love the air in Iowa,” Bobbi says. “It’s so clean, crisp and cool, especially this time of year. Every morning, I get outside to enjoy it, even if it’s 50 degrees below zero,” she says.
The couple also enjoys the Ankeny area, as it’s close to their doctors and shopping.
     “We’re so close to the interstate, we can get to everything quickly,” Bobbi says. “We’re eager to check out the Pella tulips when they’re in bloom.”



Things To Do

Tuesday, April 27
Bike ride
At: Did you know Iowa boasts more than 2,000-plus miles of bike trails? You can select the best one for you by viewing a full Iowa bike map online at www.iowadot.gov/iowabikes/bikemap/home.aspx


David Swartz was recently named citizen of the year by the Windsor Heights Chamber of Commerce. David is a long time resident of Windsor Heights and president of the Windsor Heights Foundation. He's seen here at Colby Park, next to Harmony Park's outdoor musical instruments. Photo by Jackie Wilson

Want to see your photo included in the Daily Umbrella? Send your Snapshots to tammy@iowalivingmagazines.com, and maybe it will be chosen!

Digital Editions
Urbandale Living magazine is published each month and mailed to every household in the community. It features stories and photos of local people, information articles, calendar pages and more. Each edition, as well as the archives, may be viewed at www.iowalivingmagazines.com. View the April Urbandale Living issue here!
Birthdays and Notables!

Happy Birthday Ann Appleseth!

Happy Birthday to these celebrities: Jenna Coleman, Patrick Stump, Douglas Sheeha, Sheena Easton, Samuel Morse, President Ulysses S Grant, Jack Klugman, Coretta Scott King, Casey Kasem, and Ace Frehley (turn 69. Best known for his Space Ace persona as a member of KISS)

SUBMIT: Want to wish someone a Happy Birthday or a Congratulations on their big day? Email tammy@iowalivingmagazines.com
Poll of the Week

Have you ever played Pickleball?


When was the last time you flew in an airplane?

Last week - 0.5%
Last month - 11%
Last year - 38.5%
More than two years ago - 50%
Never - 0

Morning Chuckle
What type of TV do squirrels watch? 

How excited was the gardener about spring?
Have a guess? Email tammy@iowalivingmagazines.com Answer in the next Daily Umbrella.

P.S. As a free newsletter, we rely on readers like you to grow our subscriber list. If you have a friend or coworker who you think would enjoy waking up to The Daily Umbrella each weekday morning, please share our newsletter sign up page with them! Visit www.dmcityview.com and click on the JOIN OUR EMAIL BLAST link on the upper right-hand side!


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