INSIGHTS

What we're reading and testing this month

Short, specific write-ups on where email, SEO, SEA and analytics are actually moving — not generic listicles.

AI and Email Marketing in 2026: What Actually Changed

EMAIL MARKETING

AI and Email Marketing in 2026: What Actually Changed

Nine in ten marketers want AI running send-time and personalization — here's what's real, what's hype, and what we're changing in client accounts this quarter.

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SEO in the Age of AI Overviews

SEO

SEO in the Age of AI Overviews

The #1 organic result already loses roughly a third of its clicks to AI Overviews. Here's how we're adapting strategy for a search engine that increasingly answers instead of linking.

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