SERVICES / PAID SEARCH (SEA)
Performance Max now drives 45% of Google Ads conversions. We give it the guardrails, creative and negative-keyword hygiene it needs to protect margin, not just chase volume.
THE APPROACH
Global paid search spend is projected near $306B in 2026, and Performance Max campaigns run roughly 22% higher CPCs than plain Search. Left alone, automation optimizes for the platform's goals — we keep it pointed at yours.
STRUCTURE
Campaign architecture, first-party audience signals, a real creative-testing cadence, and negative-keyword and brand-exclusion lists kept current — reviewed weekly against pacing and margin, not just spend.
WHAT'S INCLUDED
QUESTIONS
Yes. Most engagements start with an audit of your existing account structure, feed quality and conversion tracking before we touch a single bid.
Brand exclusion lists and a dedicated brand Search campaign, monitored monthly so Performance Max isn't quietly buying clicks you'd get for free.
It depends on your category and margin, but we'll tell you plainly during the audit if your current budget is too thin to give Performance Max's algorithm enough signal to work with.
READY WHEN YOU ARE
A free audit shows exactly where spend is leaking before the auction even closes.
Get a Free Audit